Sr Brand Communications Consultant

Southwest Airlines • Dallas, TX

3d • Onsite

About The Position

The Sr Brand Communications Consultant helps shape the strategy and creative work that supports Southwest Airlines’ next chapter, drives demand, and connects with Customers and Employees. The role leads internal Creative Teams and agency partners in developing integrated advertising across broadcast, digital, social, email, web, print, and out-of-home, ensuring work is on brief, on time, and on budget. The consultant partners with leaders across Marketing, Operations, and Finance to translate strategy into creative platforms, improve briefs, and align creative work with Southwest’s brand vision, voice, and business priorities.

This position is based at Southwest’s Dallas, Texas headquarters and requires working there during business hours. The role may require air travel with overnight stays for production development. Applicants must be U.S. citizens or authorized to work in the United States; sponsorship is unavailable.

Requirements

• High school diploma or GED.
• Expert-level experience and knowledge in marketing, advertising, journalism, or communications.
• Expert-level experience and knowledge in advertising campaign development and execution across broadcast, digital, print, and out-of-home.
• Expert-level experience and knowledge reviewing, understanding, and evaluating briefs.
• Expert-level experience and knowledge managing timelines and asset deliverables.
• Expert knowledge of production processes and budget requirements across multiple media, including broadcast, digital, print, and out-of-home.
• Advanced knowledge of media and channel best practices within a communications ecosystem.
• Skill with Microsoft Excel, PowerPoint, and Word.
• Skill in writing and developing creative briefs.
• Skill in prioritizing effectively and meeting set timelines.
• Skill in evaluating performance results and identifying opportunities for optimization.
• Ability to think strategically and evaluate work from creative and strategic perspectives.
• Ability to communicate effectively in written and verbal formats.
• Ability to deliver quality work in a low-cost environment.
• Must be a U.S. citizen or authorized to work in the United States; work authorization sponsorship is unavailable.
• Must be at least 18 years of age.
• Must comply with Company attendance standards and maintain a well-groomed appearance under Company guidelines.
• Ability to perform work duties at a limited-space workstation, desk, or office for extended periods.
• Ability to communicate and interact in English and use a computer and other office productivity tools with sufficient speed and accuracy to meet job demands.

Nice To Haves

• Experience in campaign management.
• Experience providing creative feedback and managing agency relationships.
• Experience in project management.
• Experience setting objectives aligned with business needs.
• Experience applying consumer research and insights to strategy development.

Responsibilities

• Lead internal creative teams and advertising agency teams to develop and execute advertising campaigns for national and local initiatives.
• Coordinate across departments to ensure projects and services are delivered on time, within budget, and within agreed scope.
• Guide creative work so assets reflect Southwest’s brand vision and voice, follow brand standards and guidelines, and align with business priorities.
• Improve strategic and creative briefs so they inspire creative work and clearly define expected deliverables.
• Present creative work to key stakeholders, share a point of view, and obtain alignment and approvals.
• Assess operational and creative performance and customer insights to identify challenges and opportunities to improve performance.
• Identify process improvements, evolving business needs, industry trends, and advancements in advertising and marketing.
• Perform other job duties as directed by the Employee’s Leaders.

Benefits

• Free standby travel on any open seat on Southwest flights for the employee and eligible dependents.
• Company contributions to the Retirement Savings Plan of up to 9.3% of eligible earnings.
• Potential annual Profit Sharing contribution to the Southwest Retirement Savings Plan, at the Company’s discretion.
• Competitive health insurance for the employee and eligible dependents, including pets, with coverage options beginning on the first day of employment.
• Additional bonus opportunities for eligible Leadership and individual contributor roles, awarded at the Company’s discretion.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: High school or GED