Assistant Vice President, Customer Experience, Marketing

TJMaxx•Framingham, MA

5d•Onsite

About The Position

Homesense is the latest retail experience from the TJX family of brands, which includes HomeGoods. At Homesense, you never have to compromise on your great taste. We offer top-quality, standout pieces for your home at outstanding prices, every day. The AVP of Marketing, Homesense is a key member of a nimble, growth focused team responsible for shaping and executing a holistic marketing strategy that fuels both short- and long-term brand momentum. AVP leaders bring a strong understanding of business priorities, macro trends, and consumer insights, translating these inputs into clear business and brand strategies. They establish and champion a compelling brand vision, converting strategy into effective channel plans and creative briefs that inspire teams and align stakeholders, while fostering the innovative thinking needed to accelerate a rapidly growing business. Reporting directly to the Senior Vice President of HomeGoods and Homesense Marketing, this role oversees our digital properties (site and email), the full in-store environment—including seasonal signage—Grand Openings, as well as our emerging HomeGoods/Homesense dual-brand approach. The role partners closely with Store Operations, Store Design, Merchandising, Loyalty, and our corporate marketing teams to craft a cohesive vision and strategy that clarifies Homesense offering. This role has meaningful exposure to senior leadership across both HomeGoods and Homesense.

Requirements

Bachelor’s Degree or equivalent
15+ years brand marketing experience with a specific emphasis on brand strategy, customer experience via agency or client side
Direct experience building brand strategies and plans
Demonstrated experience overseeing and directing integrated communications plans and associated execution
Developed leadership skills along with proven experience managing multiple teams and multiple marketing functions
Strong track record of cross-functional executive partnership

Responsibilities

Set annual and ongoing vision and strategy for Customer Experience team, Grand Openings, in addition to the HomeGoods/Homesense dual marketing strategy.
Collaborate with the other Homesense AVP peer on ongoing holistic brand strategy and vision across all marketing channels.
Oversee quarterly/seasonal content development strategy and execution (digital and in- store).
Responsible for the development and execution of retail marketing plan; seasonal sign packages, merchandise department opportunities and field opportunities.
Partner with TJX Loyalty team to understand and integrate opportunities to grow awareness and applications of TJX Rewards specific to Homesense.
Partner with Store Operations and Store Design to deliver new store prototypes vision & design.
Key marketing liaison with the store operations and field, responsible for keeping them informed of marketing programs.
In partnership with Planning and Store Operations, support Grand Opening and Relocations to drive awareness; deliver an excellent in-store experience; track performance and identify and socialize best practices.
Collaborate with other HomeGoods and Corporate AVPs to ensure execution of dual approach across paid, earned, owned and in-store channels with accountability for investment decisions and outcome measurement.
Lead and develop a team of high performing associates – cultivating a culture in which each associate feels welcomed, valued and engaged; develop a talent pipeline to enable the future growth of the brand.
TJX Marketing is committed to cultivating well-rounded marketers who have a collection of experiences and exposures that allow them to respond and flex to the needs of the business; media and consumer landscape – ultimately delivering positive momentum to the business and brand health.
Joining our team means that throughout your TJX career, you will hold roles across brands and marketing functions, supporting and contributing to our strong focus of ensuring we meet our consumer needs, while also training and developing talent to best support the business.