About The Position

The Assistant Store Manager, referred to at NIKE as an Assistant Head Coach, leads and coaches a store team to deliver strong customer experiences and support store growth. The role represents the NIKE brand and its culture of sport, trains team members, implements service principles, and helps create an inclusive, supportive, and engaging team environment. The Assistant Store Manager also develops community partnerships and leads store operations and business results. This is a full-time role at the Nike Factory Lake Buena Vista in Orlando, Florida, scheduled for 34–40 hours per week, including nights and weekends. The position requires working mornings, weekends, nights, and holidays as needed, and involves standing for extended periods as well as bending, squatting, reaching, and climbing a ladder. NIKE offers employee discounts, healthcare, paid time off, and education programs to support career development. Additional benefits include insurance and savings plans, retirement and employee assistance programs, paid holiday time, and access to discounted Nike stock.

Requirements

  • Four years of customer-facing retail or hospitality experience.
  • Three years of leadership experience.
  • Demonstrated ability to recruit, build, and lead high-performing teams.
  • Proficiency in Microsoft Office and retail business systems.
  • Ability to bend, squat, reach, climb a ladder, and stand for extended periods, with or without reasonable accommodations.
  • Ability to work mornings, weekends, nights, and holidays as needed.

Responsibilities

  • Lead, coach, and inspire the store team to deliver the best customer experience and help team members feel included and supported.
  • Help ensure all store functions run seamlessly.
  • Attract, assess, and onboard future team members to ensure the store is staffed.
  • Equip store employees with the tools they need to succeed in their daily responsibilities.
  • Lead the store team and business results and critical metrics, including budgeting, planning, customer service, sales, people leadership, and management.
  • Manage the product life cycle from the stockroom through visual merchandising and onto the sales floor.
  • Train the team and implement NIKE Service Principles.
  • Drive store growth strategies and create opportunities to build community partnerships.
  • Use conflict-resolution and employee coaching and counseling tools.

Benefits

  • Employee discounts, including discounts for the employee and family from Nike, Converse, and Jordan of up to 50%.
  • Healthcare, including medical, dental, and vision insurance.
  • Health Savings Accounts and Flexible Savings Accounts after 12 months of continuous employment.
  • 401(k) Plan.
  • CERA.
  • Employee Assistance Program at no cost for the employee and family.
  • Mental and emotional health support.
  • Financial coaching and education.
  • Child development support and caregiving benefits starting on the day hired.
  • Accrued paid time off and holiday pay.
  • Opportunity to buy Nike stock at a discount through the Employee Stock Purchase Plan (ESPP).
  • Education programs to develop and advance a career.
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