Assistant Store Manager, Coconut Point

Southern Tide • Estero, FL

4d

About The Position

The Assistant Store Manager supports the Store Manager in executing store strategy and achieving performance goals. This role leads, teaches, and coaches store staff to build a high-performing team and deliver a best-in-class customer experience. The Assistant Store Manager models exceptional customer service and helps drive the business forward.

In partnership with the Store Manager, the role monitors financial targets, sales goals, and business metrics, providing feedback and analysis. It oversees staffing, sales-floor coverage, customer engagement, store communications, merchandising, operational procedures, cash handling, and loss prevention. The Assistant Store Manager also supports recruiting, selection, onboarding, employee administration, and the development of staff selling and service skills.

The position is responsible for maintaining the Southern Tide aesthetic across associate presentation, visual standards, store maintenance, and merchandising. Duties also include opening and closing the store or registers, making bank deposits, managing merchandise receipts and transfers, and ensuring accurate information in the POS and other required technology.

Requirements

• High school diploma or equivalent.
• Generally, 4+ years of retail experience, including at least two years of retail store supervisory or management experience.
• Solid computer skills, including proficiency in Outlook, Excel, and Word.
• Basic retail math skills.
• Strong communication and leadership abilities, including the ability to guide and influence others.
• Comfort facilitating conflict resolution through interpretation of company policies.
• Analytical problem-solving ability.
• Ability to multitask and stay organized.
• Comfort taking a hands-on approach to leadership.

Nice To Haves

• Bachelor’s degree with a focus in Business and/or Merchandising.
• Experience with POS systems.
• Exposure to merchandising and retail visual concepts.

Responsibilities

• Partner with the Store Manager to monitor store performance and work toward financial targets; track sales goals and metrics and provide feedback and analysis.
• Manage staff to optimize sales, traffic flow, floor coverage, and customer engagement, adjusting schedules as necessary.
• Model company values, take ownership of team dynamics, and appropriately manage conflict.
• Supervise the selling environment and coach staff on sales, products, and service.
• Partner with the Store Manager on store communications and keep staff involved and informed.
• Maintain the Southern Tide aesthetic across associate presentation, dress, visual standards, maintenance, and merchandising.
• Assist with recruiting, selecting, and onboarding store staff.
• Train, guide, and coach staff in selling and service skills to support customer experiences and sales targets.
• Ensure visual merchandising and maintenance standards are met.
• Follow operational policies and procedures and ensure accurate entry of information in POS and other required technology.
• Make bank deposits and open and close the store and/or registers.
• Lead the team in processing merchandise receipts and transfers accurately and promptly, and in merchandising the sales floor.
• Understand, perform, and train staff on cash handling and reporting functions.
• Enforce people policies and ensure employee paperwork is processed accurately and promptly, including payroll, time and attendance, employee changes, and discipline.
• Protect company assets by following loss prevention and operational policies and procedures.

Benefits

• Competitive benefits packages may include a generous vacation policy, health and wellness coverage, 401(k) with company match, discounted stock purchasing, education reimbursement options, and product discounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: High school or GED