Assistant Store Manager, Coconut Point

Southern Tide•Estero, FL

About The Position

The Assistant Store Manager supports the store manager in executing the store strategy and achieving performance goals. The role leads and develops store staff through teaching, coaching, and modeling behaviors that deliver exceptional customer experiences and strong sales results. In partnership with the store manager, the Assistant Store Manager monitors financial targets and business metrics, provides feedback and analysis, and helps ensure the store achieves its goals. The role oversees staffing, customer engagement, sales-floor coverage, merchandising, store operations, and the Southern Tide brand experience. It also supports hiring and onboarding, employee training and paperwork, cash handling, inventory movement, loss prevention, and compliance with company policies and procedures.

Requirements

  • High school diploma or equivalent.
  • Generally, 4 or more years of retail experience.
  • At least 2 years of retail store supervisory or management experience.
  • Solid computer skills, including proficiency in Outlook, Excel, and Word.
  • Basic retail math skills.
  • Strong communication, leadership, organization, multitasking, analytical thinking, and problem-solving abilities.
  • Comfort facilitating conflict resolution through interpretation of company policies.

Nice To Haves

  • Bachelor’s degree with a focus in Business and/or Merchandising.
  • Experience with POS systems.
  • Exposure to merchandising and retail visual concepts.

Responsibilities

  • Support the store manager in executing store strategy and achieving performance goals.
  • Monitor team sales targets and business metrics, and provide feedback and analysis to the store manager.
  • Manage staff to maximize sales, traffic flow, floor coverage, and customer engagement; adjust schedules as needed.
  • Lead by example and model the company’s core values.
  • Manage conflict appropriately and take ownership of contributions to team dynamics.
  • Supervise the selling environment and coach staff on sales, products, and training to promote excellent service and sales.
  • Partner with the store manager on effective store communications and keep staff involved and informed.
  • Maintain the Southern Tide aesthetic across associate presentation, dress, visual standards, maintenance, and merchandising.
  • Assist with recruiting, selecting, and onboarding store staff.
  • Train, guide, and coach staff on selling and service skills to create transformational customer experiences and exceed sales targets.
  • Ensure visual merchandising and maintenance standards are met.
  • Follow operational policies and procedures.
  • Ensure accurate information is entered in the POS system and other required technology.
  • Make bank deposits and open and close the store and/or registers.
  • Lead the team in processing merchandise receipts and transfers quickly and accurately.
  • Lead the team in visual merchandising of the sales floor.
  • Understand, perform, and train staff on cash handling and reporting functions.
  • Enforce people policies and ensure timely, accurate employee paperwork processing, including payroll, time and attendance, employee changes, and discipline.
  • Protect company assets by following loss-prevention and operational policies and procedures.

Benefits

  • Vacation policy
  • Health and wellness coverage
  • 401(k) with company match
  • Discounted stock purchasing
  • Education reimbursement options
  • Product discounts
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service