Assistant Store Manager- St Louis 3524 Reebok

Reebok International, Ltd•Chesterfield, MO

About The Position

The Assistant Store Manager supports the Store Manager in leading daily store operations, driving sales performance, developing talent, and delivering an exceptional customer experience. The role helps build a high-performing team, maintain operational standards, and create a culture of accountability, teamwork, and achievement. The ideal candidate is a results-driven retail leader who leads by example, motivates associates, and executes company initiatives while supporting store sales and profitability goals. The Assistant Store Manager is expected to take ownership of business results, communicate expectations, make informed business decisions, coach associates consistently, and partner with the Store Manager. The overall goal is to drive sales, develop people, execute operational priorities, and help build a successful Reebok team. Performance is evaluated through sales results, customer satisfaction, associate development and productivity, operational execution, inventory accuracy, loss prevention compliance, and leadership behaviors.

Requirements

Previous retail leadership or supervisory experience is preferred.
Strong communication, coaching, and team-building skills.
Ability to analyze sales results and translate business opportunities into actionable plans.
Proven ability to motivate a team and drive results in a fast-paced retail environment.
Strong organizational skills, attention to detail, and time management.
Ability to prioritize multiple responsibilities and meet deadlines.
Basic computer skills and familiarity with retail POS systems.
Passion for athletic footwear, apparel, customer service, and the Reebok brand.
Ability to stand and walk for extended periods.
Ability to bend, reach, and move merchandise throughout the store.
Ability to lift and move merchandise and shipment within company guidelines.
Ability to work a flexible retail schedule, including weekends, holidays, and peak business periods.

Responsibilities

Drive daily, weekly, and monthly sales to achieve or exceed sales targets.
Monitor key performance indicators, including conversion, units per transaction, average transaction value, and sales productivity.
Identify opportunities to improve business results and partner with the Store Manager to implement action plans.
Coach associates on selling behaviors, product knowledge, add-on sales, and customer engagement.
Lead, motivate, and develop associates through consistent coaching and feedback.
Support recruiting, interviewing, hiring, onboarding, and training.
Assist with scheduling and ensuring appropriate floor coverage based on business needs.
Set clear expectations, hold team members accountable, recognize achievements, and reinforce positive behaviors.
Model professionalism, urgency, and strong leadership.
Ensure customers receive an engaging, personalized shopping experience and resolve concerns professionally and promptly.
Demonstrate product knowledge across Reebok footwear, apparel, and accessories, and build customer loyalty by promoting product solutions and repeat business.
Ensure daily, weekly, and nightly operational tasks are completed accurately and on time.
Maintain visual merchandising, floor presentation, cleanliness, and product organization.
Support inventory management, shipment processing, replenishment, and stockroom organization.
Follow cash-handling procedures, loss prevention standards, company policies, and company standards.
Execute company initiatives, promotions, and product launches consistently.
Communicate business priorities, sales goals, and daily expectations to the team.
Review performance results, identify improvement opportunities, and follow up on action plans and operational priorities with the Store Manager.
Provide clear shift handoffs and communicate important business updates.
Support a culture of ownership, consistency, and continuous improvement.