Assistant Store Manager- St Louis 3524 Reebok

Reebok International•Chesterfield, MO

About The Position

The Assistant Store Manager supports the Store Manager in leading daily store operations, driving sales performance, developing talent, and delivering an exceptional customer experience. The role helps build a high-performing team, maintain operational standards, and create a culture of accountability, teamwork, and winning. The ideal candidate is a results-driven retail leader who leads by example, motivates associates, and executes company initiatives while supporting store sales and profitability goals. The Assistant Store Manager leads and develops associates, supports recruiting and training, assists with scheduling, and helps ensure appropriate floor coverage. They monitor sales performance and key performance indicators, coach selling behaviors, and work with the Store Manager to implement action plans. The role also supports customer service, merchandising, inventory and shipment processes, cash handling, loss prevention, company initiatives, and communication of business priorities. Performance is evaluated based on sales results, improvement in conversion, UPT and average transaction value, associate productivity and development, customer satisfaction, timely completion of operational tasks, inventory accuracy, loss prevention compliance, execution of company standards, and demonstrated leadership and teamwork.

Requirements

Strong communication, coaching, and team-building skills.
Ability to analyze sales results and translate business opportunities into actionable plans.
Proven ability to motivate a team and drive results in a fast-paced retail environment.
Strong organizational skills, attention to detail, and time management.
Ability to prioritize multiple responsibilities and meet deadlines.
Basic computer skills and familiarity with retail POS systems.
Passion for athletic footwear, apparel, customer service, and the Reebok brand.
Ability to stand and walk for extended periods.
Ability to bend, reach, and move merchandise throughout the store.
Ability to lift and move merchandise and shipments within company guidelines.
Ability to work a flexible retail schedule, including weekends, holidays, and peak business periods.

Nice To Haves

Previous retail leadership or supervisory experience preferred.

Responsibilities

Drive daily, weekly, and monthly sales to achieve or exceed sales targets.
Monitor KPIs, including conversion, units per transaction (UPT), average transaction value (ATV), and sales productivity.
Identify opportunities to improve business results and partner with the Store Manager to implement action plans.
Coach associates on selling behaviors, product knowledge, add-on sales, and customer engagement.
Lead, motivate, and develop associates through consistent coaching and feedback.
Support recruiting, interviewing, hiring, onboarding, and training.
Assist with scheduling and ensure appropriate floor coverage based on business needs.
Set clear expectations, hold team members accountable, recognize achievements, and reinforce positive behaviors.
Ensure customers receive an engaging, personalized shopping experience; resolve concerns professionally and promptly.
Demonstrate product knowledge across Reebok footwear, apparel, and accessories, and support customer loyalty and repeat business.
Ensure daily, weekly, and nightly operational tasks are completed accurately and on time.
Maintain visual merchandising, floor presentation, cleanliness, product organization, and stockroom organization.
Support inventory management, shipment processing, and replenishment.
Follow cash-handling procedures, loss prevention standards, company policies, and operational standards.
Execute company initiatives, promotions, and product launches consistently.
Communicate business priorities, sales goals, and daily expectations to the team; review results and identify opportunities for improvement.
Partner with the Store Manager on action plans and operational priorities, and provide clear shift handoffs and business updates.
Lead by example, take ownership of business results, make informed business decisions, and step in when needed.