Assistant Store Manager- Sales

DICK'S Sporting Goods • Grand Rapids, MI

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About The Position

The Assistant Store Manager – Sales drives sales performance and athlete engagement by leading and developing retail teams. The role partners with the Store Manager to develop and execute business growth plans, supports long-term operational success, and helps create an inclusive, high-performing team and athlete-first store culture. The Assistant Store Manager coaches leaders and teammates, upholds merchandising and service standards, oversees staffing and scheduling, and supports hiring and performance management.

Requirements

• High school diploma or equivalent.
• 1–3 years of experience.
• 1–3 years of retail management experience or customer-focused experience.

Responsibilities

• Collaborate with the Store Manager to develop and execute full-year business growth plans, including forecasting and planning 90+ days ahead.
• Ensure operational strategies support long-term success; identify store opportunities and validate programs and processes such as BOPIS and ship-from-store.
• Directly manage Captains (Supervisors) and influence, coach, and develop the broader store team.
• Develop leaders, foster a high-performing and inclusive team environment, and manage Captain performance, reviews, development, and promotional recommendations.
• Hold teammates accountable for compliance with policies and procedures, including disciplinary and termination recommendations.
• Uphold merchandising and presentation standards, including floor sets, signage, price changes, inventory presentation, and replenishment.
• Promote and lead company programs, including customer loyalty participation, warranty sales, and private label credit card enrollment.
• Model service, selling, and leadership behaviors that elevate the athlete experience; anticipate athlete needs and provide accurate product information.
• Lead, execute, and validate training initiatives; ensure teammates are equipped to deliver elevated athlete experiences through coaching, development plans, and stretch assignments.
• Partner with the Store Manager on long-range workforce management and approve Captain staffing plans.
• Oversee payroll and staff scheduling to align with budget goals and respond to athlete traffic and sales trends.
• Partner with the Store Manager and Captains to source, recruit, and interview candidates; own hiring decisions for Captains and hiring and termination decisions for hourly teammates based on Captain recommendations.
• Coach Captains on interviewing, hiring, and team-building practices.
• Ensure teammates meet operational guidelines, brand standards, customer service expectations, and company policies.
• Maintain store safety, standards, and operating procedures; enforce safety, loss-prevention, and standard operating policies, as well as applicable external laws and guidelines.
• Create a welcoming, respectful environment for teammates and athletes and hold teammates accountable for unmet expectations.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: High school or GED