03811 Assistant Store Manager

Sally Beauty Holdings•Rochester, NY

About The Position

The Assistant Manager supports the Store Manager in hiring, developing, and leading store associates; delivering optimal customer experiences; overseeing store operations; and maintaining brand standards. The role helps develop strategies and plans to achieve key performance indicators and financial targets through business analysis, action planning, communication, and accountability. As part of their development, Assistant Managers support the Store Manager across these areas and take responsibility for all primary duties when the Store Manager is absent. The Assistant Manager supervises and supports associates’ daily goals and activities to deliver an exceptional customer experience, maximize sales and KPIs, and build customer loyalty. The role helps maintain merchandising, planograms, marketing, back-room, dress-code, and other brand standards; resolves customer issues; and analyzes store trends and customer demands. The position engages, trains, recruits, develops, coaches, and holds associates accountable. It supports company processes and digital fulfillment strategies, including ship-from-store, same-day delivery, and buy online, pick up in store. The Assistant Manager also helps ensure safe store operations, protect company assets, and follow inventory, cash-control, and HAZMAT procedures. The job involves standing and walking for extended periods, recurring bending, crouching, stooping, stretching, reaching, and lifting moderately heavy items such as shipment or record boxes. Work may occasionally take place in other stores. The work environment includes retail stores, offices, meeting and training rooms, residences, or commercial vehicles, with normal workplace safety precautions.

Requirements

  • High school diploma or equivalent.
  • Must be at least 18 years of age.
  • Ability to lead or support a team of associates in meeting business objectives.
  • Ability to communicate effectively with the team and management.
  • Scheduling availability to meet the needs of the business.
  • Ability to perform physical activities including prolonged standing and walking, recurring bending, crouching, stooping, stretching, reaching, and lifting moderately heavy items.

Nice To Haves

  • At least 3 years of retail sales or customer service experience preferred.
  • At least 1 year of prior management experience preferred.
  • Cosmetology license desirable but not required.

Responsibilities

  • Supervise and support associates’ daily goals and activities to deliver exceptional customer experiences, maximize sales and KPIs, and drive customer loyalty.
  • Maintain brand standards, including merchandising, planograms, marketing, back rooms, and dress code.
  • Serve as a main contact for resolving customer issues and concerns; analyze store trends and anticipate customer demands.
  • Engage, train, develop, recruit, coach, and counsel associates; identify individual strengths and development opportunities.
  • Hold associates accountable to company policies and expectations, maintain positive associate relations, and communicate relevant company information.
  • Build working relationships with Store Manager peers and maintain consistent, timely communication with AM/DM.
  • Support diversity, inclusion, and belonging in the workplace.
  • Ensure company processes are executed through training, management, analysis, and continuous improvement.
  • Use digital fulfillment processes, including ship-from-store, same-day delivery, and buy online, pick up in store.
  • When the Store Manager is absent, carry out all primary duties, including store operations and opening and closing procedures.
  • Help ensure inventory and cash-control procedures are followed, including processes related to shrink, damages, and banking.
  • Ensure the store is safe, policies and procedures are followed, and HAZMAT training and execution requirements are met.
  • Use available reporting, tools, and technology; follow through on company directives, assignments, and projects.
  • May be required to work in other stores from time to time.
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service