Assistant Manager, Vehicle Purchase Programs

General Motors • Warren, MI

7d • Hybrid

About The Position

The Assistant Manager, Vehicle Purchase Programs manages an incentive program for active and retired GM employees, dealership employees, and their eligible family members. The role markets the program to eligible audiences, develops collaborative strategies to promote vehicle sales, and evaluates and refines existing programs and promotions. The position is categorized as hybrid, with the selected candidate expected to report to a specific location at least three times a week or at another frequency set by their manager. Travel is required for less than 25% of the role; the required qualifications also describe the ability to travel up to 10–15%. Relocation benefits are not provided, and relocation costs are the candidate’s responsibility. GM does not provide immigration-related sponsorship for this role.

Requirements

• Program management, digital marketing, and retail sales experience.
• Bachelor’s degree in Business, Digital/CRM Marketing, Finance, or a related field.
• 5–8 or more years in a marketing, program management, or strategy role.
• Ability to travel up to 10–15%.
• Proficiency in Word, Excel, and PowerPoint.
• Must not require GM immigration-related sponsorship now or in the future.

Nice To Haves

• Automotive experience is highly preferred.
• Strong knowledge of business analytics and marketing data, and understanding of the complex dynamics within automotive sales.
• Proven ability to synthesize complex business strategies into persuasive presentations.
• Ability to thrive in a collaborative atmosphere and belief in innovation through differing viewpoints.
• Retail sales and incentives experience.
• Experience developing or executing business strategy.
• Fraud prevention experience.

Responsibilities

• Identify and develop business-building opportunities, program concepts and strategies, sales and cost proformas, and pilot program plans when applicable.
• Support development of employee pricing strategies, including EV-specific pricing models, future pricing models across the portfolio, and analysis of how pricing changes affect program sales and effectiveness.
• Lead development of targeted marketing campaigns with agency partners to grow and expand program sales.
• Track and measure campaigns by monitoring key measures, tracking progress, and preparing final campaign reports, including sales impact and net-plus evaluations.
• Provide strategic counsel on business policy, sales growth opportunities, program expansion or contraction, long-term growth opportunities, and other business needs.
• Serve as a GM subject matter expert on the programs for inquiries from brand sales teams, HR, Labor Relations, Company Vehicle Operations, and UAW.
• Recommend and provide rationales for program policy changes, and author approved changes to program policies, updates, rules, guidelines, and related documents.
• Support ad hoc reporting and data-analysis requests.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager