Assistant Leasing & Marketing Manager | Rambler Riverfront - West Lafayette, IN

LV Collective•West Lafayette, IN

7h•Onsite

About The Position

The Assistant Leasing & Marketing Manager executes the full leasing cycle at the community level, from initial inquiry through lease signing and renewal. The role supports the Community Manager and Leasing & Marketing Manager in driving pre-lease velocity, protecting occupancy and rates, delivering a strong resident experience, and ensuring the leasing team meets LV Collective standards across platforms and touchpoints. It also leads local outreach and events. The position oversees leasing and sales activity, prospect follow-up, applications, lease generation, unit placement, pricing accuracy, reporting, market research, renewals, resident experience, marketing outreach, and leasing team training and coordination. The role works primarily in an on-site leasing office and throughout the community, including tours of amenities and units. Occasional local or overnight travel may be required for training, company events, or support of other LV Collective communities.

Requirements

1–2 years of customer service, sales, hospitality, or leasing experience.
Comfort with CRMs, email, and reporting tools.
Proficiency in Microsoft Office.
Strong in-person, phone, and written communication skills.
Organized and detail-oriented, with the ability to manage multiple priorities in a fast-paced environment.
Comfortable coaching and supporting a team.
Self-starter with a can-do attitude and strong time-management skills.
Availability to work evenings and weekends during peak leasing season and move-in.
High school diploma or equivalent.

Nice To Haves

Student housing or team lead experience.
Experience with Entrata, RealPage, or similar property management software.
Knowledge of Asana and Later.com.

Responsibilities

Lead in-person and virtual tours using company tour standards, and keep tour paths, model units, and curb appeal show-ready.
Work new and active leads daily in Entrata and HubSpot and ensure personal follow-up within 24 hours in accordance with the Follow-Up Standards SOP.
Use HeyMarket and other approved channels for timely, warm, and consistent prospect outreach.
Serve as the lease agreement expert and provide day-to-day guidance to the leasing team.
Review applications for completeness and accuracy, and screen applicants and guarantors against the Rental Criteria & Qualifications SOP.
Obtain written approval from NSS or a Regional Manager before proceeding with any exception or override in Entrata.
Coordinate unit and bedspace placement based on availability, lease term, and prospect preferences; keep Master Sheet 4.0 and leasing trackers accurate.
Generate and approve leases daily and accurately track leasing activity.
Audit Entrata pricing, availability, lease terms, and active specials to ensure listings are accurate and current.
Manage Entrata and HubSpot, and build and maintain templates in Entrata, HubSpot, and HeyMarket.
Submit the Daily Leasing Report and track pre-lease pace, velocity, and conversion against goals.
Complete the Ownership Agenda and Weekly Call Agenda with the Leasing Manager, and complete daily Master Sheet updates and audits.
Conduct new follow-up, HeyMarket follow-up, and parking audits on schedule.
Maintain the WOW Tracker and commission tracking and reporting.
Monitor rates and pricing tiers to help achieve target gross revenue; pull and review Entrata leasing reports to support data-driven decisions.
Conduct market surveys, monitor competitor rates and concessions, and recommend timely rate or special changes to the Leasing Manager.
Provide input on concession tracking, recaps, and special proposals, and support them through the established approval process.
Collect tour and prospect feedback and share trends with the team.
Develop and execute the community renewal strategy, including ideas to increase renewals and reduce turnover.
Draft and send renewal communications and offers well ahead of lease expiration, and manage renewals through lease execution.
Identify at-risk residents early and proactively address retention concerns.
Monitor online reviews and flag concerns to the Leasing Manager, who owns Google My Business responses.
Manage the resident experience at key moments, including move-in, ongoing communication, and service recovery.
Administer roommate matching for new leases and help resolve roommate conflicts for current residents.
Address resident concerns promptly, follow through on commitments, and escalate matters to the Leasing Manager when needed.
Lead Greek and student organization outreach, including organization visits and conversations with Greek leadership.
Conduct direct-message outreach to prospects.
Plan and execute resident, future resident, brand ambassador, and team events.
Contribute social media content and ideas in collaboration with the Marketing Coordinator, who owns social channels.
Represent and build the community's brand and contribute campaign and promotional item design ideas.
Onboard, train, coach, and mentor new leasing team members on systems, SOPs, tour standards, and leasing expectations.
Partner with the Leasing Manager on LMA hiring, including candidate screening and interviews.
Provide input to the Leasing Manager on performance reviews and corrective action.
Build the leasing team schedule and daily assignments, subject to Leasing Manager approval, to ensure coverage during peak traffic and move-in.
Run weekly team meetings and hold coffee chats with team members.
Model the LV Collective communication style: short, warm, personable, and not templated.
Ensure the leasing team follows company procedures and complies with Fair Housing laws.
Respond promptly and professionally to calls, emails, and texts from prospects, residents, parents, and vendors.
Keep resident-facing messaging current, consistent, and on-brand across platforms.
Serve as the go-to resource for leasing and renewal questions.
Complete required training on time and stay current on systems, tools, and company processes.
Support the Leasing Manager with operational tasks and special projects as needed.