Assistant General Manager

Crunch Fitness•Fargo, ND

About The Position

The Assistant General Manager (AGM) supports the overall success of the club by helping create an inclusive, welcoming, high-performing environment for members and team members. Working as an extension of the General Manager, the AGM helps oversee daily operations, grow membership, develop the team, and deliver exceptional member experiences in line with company standards and values. When the General Manager is absent, the AGM assumes responsibility for club operations and serves as the primary on-site leader. The role requires a results-oriented leader who can motivate teams, implement operational initiatives, and uphold the brand through accountability, leadership, and service excellence. The AGM helps lead membership sales, supports local marketing and community outreach, maintains facility standards, resolves member concerns, and assists with administrative functions such as payroll processing and scheduling.

Requirements

High school diploma or equivalent (GED).
Minimum age of 18 years.
Eligibility to work in the United States and ability to provide required employment verification documentation.
Strong leadership, communication, organizational, and problem-solving skills.
Proven ability to motivate teams and drive results.
Ability to work flexible schedules, including evenings, weekends, and holidays, as business needs require.

Nice To Haves

Previous leadership, supervisory, or management experience in fitness, hospitality, retail, or a customer service-focused environment.

Responsibilities

Support the General Manager in creating and maintaining a culture of diversity, inclusion, acceptance, and member satisfaction.
Lead by example in delivering exceptional customer service and operational excellence.
Supervise, coach, motivate, and develop team members to achieve individual and club performance goals.
Foster a positive, collaborative work environment that supports team members’ professional growth.
Assist with recruiting, interviewing, hiring, onboarding, and training team members.
Make effective decisions and exercise sound judgment in a fast-paced environment.
Oversee club operations and assume leadership responsibilities when the General Manager is absent.
Lead and inspire the membership team to achieve sales goals and KPIs.
Monitor sales performance and coach the team to improve conversion rates and effectiveness.
Ensure consistent lead management, follow-up, and tracking.
Support local marketing, community outreach, and business partnership programs to drive membership growth.
Promote club services, programs, and amenities to increase member engagement and revenue opportunities.
Ensure the club delivers a welcoming, professional, and exceptional member experience.
Resolve member concerns and complaints promptly and professionally in accordance with company policies.
Maintain cleanliness, safety, maintenance, and facility appearance standards.
Ensure equipment issues are reported and addressed promptly.
Assist with payroll processing, scheduling, and administrative functions as needed.
Support compliance with company policies, procedures, and operational standards.
Maintain accurate documentation and follow established protocols for employee- or member-related issues.
Communicate and implement company initiatives and operational directives.
Monitor daily club performance and identify opportunities for operational improvement.
Support reporting, documentation, and other administrative tasks needed for efficient club operations.