Assistant Director of Enrollment Growth & Marketing (ETM)

Washington State University•Everett, WA

1d•$5,486 - $8,400

About The Position

The Assistant Director of Enrollment Growth & Marketing owns the performance and content engines that drive enrollment outcomes for Engineering and Technology Management (ETM). This includes paid and organic demand generation, conversion optimization, CRM-driven nurture, website content, persona-based messaging, social and video content, and the program’s public voice. The role owns the prospective-student lifecycle from initial awareness through inquiry, application, and enrollment. It is accountable for measurable increases in qualified leads, application starts and completions, and enrolled students. The position combines paid-media funnel management with developing the copy, content, and creative assets that support that funnel. The Assistant Director operates with significant autonomy and decision-making authority, partners closely with the Program Director on strategy and budget, and collaborates with the program’s technical/web lead, operations lead, and faculty to build, maintain, and continuously improve marketing and enrollment systems. This is a full-time, permanent, 12-month position and is overtime exempt. The work location is listed as the Puget Sound Area, remote, or hybrid.

Requirements

Bachelor’s degree in marketing, business, communications, or a related field, and four years of progressively responsible professional experience spanning marketing/content and enrollment or growth marketing, or a related combination; experience must include at least one year of managerial experience. A related master’s degree may substitute for up to one year of required experience. Relevant education and professional experience may substitute for the educational requirement on a year-for-year basis.
Demonstrated experience managing high-intent digital acquisition channels, such as Google Ads or LinkedIn Ads.
Demonstrated experience creating marketing content and copy for a defined audience, including web, email, social, or video.
Experience using CRM or marketing automation systems, such as Slate, HubSpot, or Salesforce.
Ability to analyze performance data and use metrics to drive decisions.
Strong project management skills and ability to execute in a fast-paced environment.
Excellent written and verbal communication skills.

Nice To Haves

Experience in higher education, graduate programs, or professional education markets.
Experience marketing to engineers, technical professionals, or B2B audiences.
Experience building marketing, content, or enrollment systems from the ground up.
Familiarity with Slate CRM or similar enrollment platforms.
Working familiarity with Google Tag Manager, GA4, or website conversion-tracking concepts sufficient to partner effectively with technical staff.
Experience overseeing or producing video/interview-based content programs.
A content or campaign portfolio demonstrating brand-consistent, persona-driven work.

Responsibilities

Own enrollment growth strategy and the prospective-student funnel, driving qualified leads, application starts and completions, and enrollments.
Develop content strategy, brand, and digital marketing, including website content, persona-based messaging, social and video content, and the program’s public voice.
Optimize conversions and manage CRM-driven lead nurturing.
Develop persona segmentation and maintain website and tracking integrity.
Conduct recruitment, partnership, and outreach activities.
Analyze data and manage performance using metrics.
Partner with the Program Director on strategy and budget.
Collaborate with the technical/web lead, operations lead, and faculty to build, maintain, and improve marketing and enrollment systems.