About The Position

The Assistant Director of Sales assists with direct oversight of hotel sales and marketing operations in partnership with the Director of Sales or Director of Sales & Marketing. The role is responsible for achieving optimal occupancy and ADR growth, maximizing total revenue, and meeting or exceeding hotel profit objectives. It oversees Sales Manager operations, including direct sales, follow-up, sales administration, hiring, training, management, and coaching. The position also assists with the sales and marketing budget, forecasts, advertising, and business plans. Management-level associates are expected to work as much of each workday as necessary to complete their responsibilities; overtime applies to OEM associates and is calculated accordingly. Weekly travel may be required. The Assistant Director of Sales may act on behalf of the General Manager in the GM’s absence and perform other duties as requested by management.

Requirements

  • At least 4 years of progressive hotel sales experience preferred; alternatively, a 4-year college degree and at least 1 year of related experience, or a 2-year college degree and at least 2 years of related experience.
  • Valid driver’s license in the applicable state.
  • Highly developed verbal and written communication skills to negotiate, convince, sell, and influence managerial personnel, hotel guests, and corporate clients.
  • Thorough experience with professional selling skills, including opening, probing, supporting, and closing.
  • Strong analytical skills and strategic vision for establishing appropriate sales deployment.
  • Proficiency in general computer use, especially Microsoft Office products.
  • Ability to work independently and manage multiple tasks simultaneously.
  • Strong organization and presentation skills.
  • Demonstrated ability to interact effectively with and manage people from diverse socioeconomic, cultural, disability, and ethnic backgrounds while solving complex problems and creating a productive sales team.
  • Advanced knowledge of principles and practices in sales, marketing, and hospitality.
  • Ability to work well in stressful, high-pressure situations and maintain composure and objectivity under pressure.
  • Ability to work with and understand financial information and data, and perform basic arithmetic functions.

Responsibilities

  • Coordinate group, transient, and catering sales solicitations and bookings to maximize overall revenue.
  • Develop, recommend, implement, and manage the division’s annual budget and the hotel’s advertising, public relations, marketing, and sales plans and programs to maximize rate, occupancy, and food-and-beverage opportunities and meet or exceed revenue and profit goals.
  • Conduct outside sales calls, sales tours, and client entertainment.
  • Understand contract terms and negotiate them.
  • Develop and maintain market awareness to anticipate revenue opportunities and set proactive strategies.
  • Monitor production of top accounts and evaluate market trends.
  • Follow Aimbridge Hospitality regulations, company standards, sales standards, and sales metrics.
  • Meet individual and team goals and budgeted metrics.
  • Train hotel staff to recognize and capitalize on sales opportunities to increase occupancy and revenue.
  • Partner with the Director of Sales to manage Human Resources in the division, including attracting, retaining, and motivating employees; hiring, training, developing, empowering, coaching, counseling, reviewing performance and salary, resolving problems, maintaining open communication, and disciplining or terminating employees as appropriate.
  • Help supervise the Catering and Event Management Team, as applicable, to meet or exceed catering, food-and-beverage, and meeting-room rental budgets.
  • Develop working knowledge of hotel operations and policies, including Sales, Food and Beverage, Front Office, and Reservations.
  • Maintain visibility in local community and industry organizations.
  • Attend or conduct required daily, weekly, and monthly meetings and other management-required functions; provide training on a rotational basis.
  • Maintain professional working relationships and open communication with marketing partners and internal departments, including Second Wave, Aimbridge Digital, and branded field marketing.
  • Travel weekly as required.
  • Act on behalf of the General Manager in the GM’s absence, as directed, and perform other duties requested by management.
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