Assistant Director of Brand and Creative Strategy

The University of Texas at Austin • Austin, UT

3d • Onsite

About The Position

The Assistant Director of Brand and Creative Strategy leads development and execution of the Blanton Museum of Art’s creative brand strategy across digital and print platforms. The position oversees brand voice, graphic design, photography, and video production to create compelling storytelling that deepens audience engagement, supports attendance and membership growth, and elevates the museum’s reputation. The role translates the museum’s mission into innovative, impactful content and leads creative work across campaigns, communications, and audience touchpoints.

The position supervises and develops a creative team, collaborates with colleagues across marketing, curatorial, education, and development, and helps maintain the museum’s online presence through website strategy and content updates. It also assists with staffing museum and community events. This is a 40-hour-per-week position in a standard office environment at the UT Main Campus, with a Monday–Friday shift and occasional evening and weekend work. The position is expected to continue.

Requirements

• Bachelor’s degree in marketing, communications, design, or a related field; relevant education and experience may be substituted as appropriate.
• 7–10 years of professional experience in creative direction, digital marketing, or brand strategy.
• Demonstrated expertise in graphic design, visual storytelling, and brand management.
• Strong portfolio of creative campaigns across web, social media, video, and print; work samples are required.
• Experience supervising creative teams and external vendors.
• Knowledge of Adobe Creative Suite, web content management systems, and social media platforms.
• Strong project management skills and ability to manage multiple priorities in a fast-paced environment.
• Strong design sensibilities and communication skills.

Nice To Haves

• Master’s degree in marketing, communications, design, arts administration, or a related field.
• Experience working in museums, cultural institutions, higher education, or nonprofits.
• Familiarity with fundraising and development communications.
• Experience in the arts, nonprofit, or cultural sector.

Responsibilities

• Lead cohesive advertising and branding strategies to increase visibility, strengthen brand recognition, and maintain a compelling identity across audience touchpoints.
• Develop, refine, and safeguard the Blanton’s brand identity across digital and print platforms, ensuring visual and verbal messaging reflects the museum’s mission and values.
• Direct creative strategy for major campaigns and communications, including advertising, fundraising appeals, and institutional initiatives, in support of audience growth, membership, and donor goals.
• Oversee design and production of digital, print, outdoor, and special-project marketing collateral.
• Assist with digital content creation and campaigns, including photography, video production, and email marketing.
• Work with the digital marketing team on website design, strategy, and content updates, supporting accessibility, SEO, revenue generation, and a user-friendly online presence.
• Supervise, mentor, and develop a team, fostering collaboration, creativity, accountability, and professional growth.
• Collaborate across marketing, curatorial, education, and development to align creative strategies with institutional priorities and represent the museum at on-site and community events.
• Assist with staffing on-site and off-site museum and community events and programs.
• Perform other duties as assigned.

Benefits

• Competitive benefits, programs, and services available to University of Texas at Austin employees.
• Complimentary admission to the museum.
• Access to selected museum events.
• 20% discount at the Museum Store.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior