Assistant Director of Brand and Creative Strategy

University of Texas at Austin

1d • $80,000 • Onsite

About The Position

The Assistant Director of Brand and Creative Strategy leads the development and execution of the Blanton Museum of Art’s creative brand strategy across digital and print platforms. The position oversees the museum’s brand voice, graphic design, photography, and video production, creating compelling storytelling that deepens audience engagement, drives attendance and membership growth, and elevates the museum’s reputation. The role translates the museum’s mission into innovative, impactful content and leads creative strategy for campaigns and communications.

Requirements

• Bachelor’s degree in marketing, communications, design, or a related field; relevant education and experience may be substituted as appropriate.
• 7–10 years of professional experience in creative direction, digital marketing, or brand strategy.
• Demonstrated expertise in graphic design, visual storytelling, and brand management.
• Strong portfolio of creative campaigns across web, social media, video, and print; work samples are required.
• Experience supervising creative teams and external vendors.
• Knowledge of Adobe Creative Suite, web content management systems, and social media platforms.
• Strong project management skills and ability to manage multiple priorities in a fast-paced environment.

Nice To Haves

• Master’s degree in marketing, communications, design, arts administration, or a related field.
• Experience in museums, cultural institutions, higher education, or nonprofits.
• Familiarity with fundraising and development communications.
• Experience in the arts, nonprofit, or cultural sector.

Responsibilities

• Develop cohesive advertising and branding strategies that increase visibility, strengthen recognition, and ensure a consistent identity across audience touchpoints.
• Develop, refine, and safeguard the museum’s brand identity and visual and verbal messaging across digital and print platforms.
• Direct creative strategy for major campaigns and communications, including advertising, fundraising appeals, and institutional initiatives, aligning storytelling with audience growth, membership, and donor-support goals.
• Oversee the design and production of digital, print, outdoor, and special-project marketing collateral.
• Assist with digital content and campaigns, including photography, video production, and email marketing.
• Work with the digital marketing team on website design, strategy, and content updates, with attention to accessibility, SEO, revenue generation, and a user-friendly online presence.
• Supervise, mentor, and develop a team, fostering a collaborative, accountable, creative culture and professional growth.
• Collaborate with marketing, curatorial, education, and development colleagues to align creative strategies with institutional priorities; represent the museum at on-site and community events.
• Assist with staffing on-site and off-site museum and community events and programs.
• Perform other duties as assigned.

Benefits

• Competitive benefits, programs, and services available to University of Texas at Austin employees.
• Complimentary admission to the museum.
• Access to selected museum events.
• 20% discount at the Museum Store.
• Retirement plan through the Teacher Retirement System of Texas (TRS), subject to eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior