Assistant Director, Business & Revenue

Vantage Group•, WI
•$115,000 - $140,000•Onsite

About The Position

The Assistant Director, Business & Revenue, leads business growth, revenue development, air service development, marketing, communications, property development, and broader economic development activities for Green Bay Austin Straubel International Airport (GRB). The role is accountable for growing aeronautical and non-aeronautical revenues, increasing passenger activity and air service, maximizing the productive use and development of Airport property and assets, attracting new business and investment, and strengthening GRB’s long-term financial sustainability and economic impact throughout Northeast Wisconsin. The position provides strategic and operational leadership across business and revenue development, air service, property and real estate development, marketing, communications, leases and business agreements, finance, administration, and related functions. It supports the Executive Managing Director (EMD) in developing and implementing strategic priorities and annual business plans, and contributes to the capital improvement program, Master Plan implementation, and long-term infrastructure development. The Assistant Director represents GRB with business, industry, airline, tourism, economic development, tenant, and community partners. The role leads revenue and business growth strategies; evaluates commercial and property opportunities; advances passenger and air service growth; oversees Airport marketing and communications; serves as Public Information Officer with 24/7 on-call availability for time-sensitive communications; leads guest experience priorities; and oversees Airport leases and other business agreements. The position is on-site at Green Bay Austin Straubel International Airport. The expected annual base salary is USD $115,000 to $140,000, with eligibility to participate in the Company’s annual incentive program.

Requirements

  • Bachelor’s degree in Aviation Management, Business Administration, Finance, Public Administration, or a related field.
  • 8–10 years of progressive leadership experience in airports, transportation, infrastructure, economic development, commercial real estate, tourism, hospitality, venue management, or related industries involving revenue growth, stakeholder engagement, asset development, and commercial strategy.
  • Valid driver’s license.
  • Ability to obtain and maintain all required airport security clearances and access privileges.
  • Superior knowledge of operational functions and principles, including finance, customer service, production, and employee management.
  • Strong ethical leadership.
  • Superior interpersonal and negotiating skills in internal and external settings.
  • Excellent oral and written communication skills.
  • Excellent analytical troubleshooting and creative problem-solving skills, sound judgment, and decision-making in the absence of complete information.
  • Ability to support rapidly shifting business demands and increase efficiency and streamline processes through analysis and innovation.
  • Ability to work through ambiguity, explore underlying causes, develop options, and provide recommendations.
  • Solutions-driven, self-starting approach, with attention to accuracy and timeliness.

Nice To Haves

  • MBA or other relevant graduate degree.
  • Certified Member (C.M.) or Accredited Airport Executive (A.A.E.) designation.

Responsibilities

  • Support the EMD in developing and implementing GRB’s strategic priorities and annual business plans, translating organizational strategy into business, revenue, air service, marketing, financial, organizational, work-plan, performance-measure, and departmental objectives.
  • Provide leadership across business and revenue development, air service development, property and real estate development, marketing, communications, leases and business agreements, finance, administration, and related functions.
  • Identify and pursue business, revenue, property development, air service, partnership, and investment opportunities, and evaluate market trends and other factors affecting Airport growth and long-term performance.
  • Provide leadership during major Airport emergencies, disruptions, security incidents, and other significant events.
  • Support and, as appropriate, develop and implement the capital improvement program, Master Plan, and long-term infrastructure development.
  • Represent GRB and work with business organizations, industry partners, tenants, airlines, tourism, economic development, and community organizations to identify opportunities that benefit the Airport and its stakeholders.
  • Model leadership, integrity, professionalism, accountability, and collaboration, and take applicable steps to ensure the team adheres to these standards.
  • Lead the development and execution of GRB’s business and revenue growth strategy, generating new revenue, strengthening existing streams, attracting business and investment, and maximizing productive use of Airport assets.
  • Lead business planning and revenue development for concessions, rental cars, parking, ground transportation, advertising, terminal business opportunities, and other revenue-generating activities.
  • Prepare financial and business analyses of new opportunities and recommend courses of action based on feasibility, investment requirements, risk, and anticipated return.
  • Maximize the strategic and financial value of Airport-owned property and identify aeronautical and non-aeronautical development, redevelopment, acquisition, and productive-use opportunities.
  • Develop business cases and assess market demand, financial feasibility, infrastructure requirements, investment needs, and potential returns for property and development opportunities.
  • Build relationships and partnerships with business, tourism, economic development, civic, and community organizations to support passenger growth, air service, business attraction, Airport development, and revenue opportunities.
  • Develop and implement strategies to optimize parking revenue, utilization, pricing, product offerings, and financial performance using transaction data, capacity, passenger behavior, and market conditions.
  • Lead GRB’s air service and passenger growth strategy, strengthening existing service, increasing utilization and load factors, improving connectivity, recapturing regional passenger leakage, and pursuing sustainable routes, capacity, destinations, and carriers.
  • Analyze passenger demand, traffic patterns, leakage, fares, schedules, load factors, capacity, market performance, demographic and economic data, and other information relevant to airline service decisions.
  • Identify priority markets and airline opportunities and develop approaches for engaging prospective carriers and strengthening GRB’s position within incumbent airline networks.
  • Develop and administer air service incentive programs and other initiatives supporting sustainable passenger and service growth.
  • Coordinate with regional economic development, tourism, business, and community partners to strengthen the Airport’s air service development case.
  • Monitor airline and aviation industry trends and evaluate their potential implications and opportunities for GRB.
  • Provide strategic leadership for Airport marketing, communications, public relations, digital, social media, advertising, and brand activities.
  • Serve as the Airport’s Public Information Officer and maintain 24/7 on-call availability for emergency, incident, irregular-operations, and other time-sensitive communications.
  • Develop and implement integrated marketing and communications programs aligned with GRB’s business, passenger growth, air service, revenue, and community objectives.
  • Maintain productive relationships with media, tourism organizations, chambers of commerce, economic development organizations, community groups, and other external partners.
  • Develop and maintain emergency communications protocols, media response procedures, key messaging, and other tools for timely, accurate, coordinated communications during incidents.
  • Lead development of the Airport’s guest experience objectives and priorities, understanding guest needs and identifying travel-experience improvements.
  • Use guest feedback, passenger research, surveys, market data, and other measures to identify trends, assess performance, and recommend guest experience improvements.
  • Lead the administration, negotiation, preparation, monitoring, and renewal of Airport leases, permits, concession agreements, operating agreements, and other business arrangements.

Benefits

  • Eligibility to participate in the Company’s annual incentive program.
  • Career progression opportunities.
  • Access to a global team of talented professionals.
  • Opportunities to make a mark within the organization.
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