Assistant Brand Manager - Dewars

Bacardi • Coral Gables, FL

13d • Onsite

About The Position

The Assistant Brand Manager will build a foundation in brand management while collaborating cross-functionally with Customer Marketing, Sales, Finance, and Insights to strategize, analyze, plan, and execute consumer programs that support brand performance. The role is based in Miami, Florida.

The position supports development and execution of annual Brand Integrated Activity Plans, in-market consumer activities, and brand initiatives across channels. It also involves analyzing brand performance, managing an assigned advertising and promotion (A&P) budget, evaluating activity results, and working with internal teams, distributors, and external agencies to deliver effective brand and trade activities.

The ideal candidate is an aspiring, entrepreneurial marketer who builds strong working relationships, adapts and learns from mistakes, and puts consumers at the center of marketing activities. Bacardi describes its culture through Fearless, Family, and Founder values, and seeks people who contribute to belonging, self-awareness, agility, results, and a learning mindset.

Requirements

• Bachelor’s degree in Marketing or a related field.
• Ideally 2–4 years of experience in brand management or agency work.
• Experience and interest in leading multiple marketing projects and working cross-functionally with multiple teams.
• Ability to analyze information such as Nielsen data to prepare reports and presentations, coordinate efforts, make recommendations, and solve problems that support brand growth.
• Budget-management skills and demonstrated success in previous roles.
• Strong written and verbal communication and interpersonal skills.
• Ability to present to small groups, including executives, employees, vendors, and customers at different organizational levels.
• Organized, independent, able to multitask, and capable of conducting oneself ethically and professionally in line with company values.
• Entrepreneurial mindset, adaptability, willingness to learn from mistakes, and a consumer-first approach.

Nice To Haves

• MBA.
• Experience or passion for leading multiple marketing projects across teams.
• Aspirational leadership attributes including belonging, self-awareness, people agility, results agility, mental agility, and change agility.

Responsibilities

• Support development of the annual Brand Integrated Activity Plan by providing insights and presenting recommendations to senior management.
• Execute annual in-market Brand Integrated Activity Plans and deliver consumer-facing brand activities.
• Support brand initiatives across experiential marketing, media, sponsorships, e-commerce, and point-of-sale channels.
• Ensure brand assets in market comply with global brand guidelines and local social responsibility policies and regulations.
• Analyze brand performance monthly and work toward in-market revenue, profitability, share, and equity targets with the financial performance team.
• Manage an assigned A&P budget, making cost-conscious decisions that optimize return on investment.
• Work with Consumer Insights to measure and evaluate brand activities and optimize A&P spending.
• Collaborate with Customer Marketing, Commercial Sales, distributor partners, and external agencies to deliver trade activities by market and channel.

Benefits

• Competitive pay package.
• Competitive holiday and paid time off, with additional days such as a volunteer day.
• Retirement/pension plan.
• Medical insurance.
• Critical illness insurance.
• Life insurance.
• Employee Assistance Programs.
• Family-friendly and inclusive leave policies.
• Incentive programs linked to company and individual performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level