Assistant Brand Manager - Dewars

Bacardi • Miami, FL

18d

About The Position

As an Assistant Brand Manager for Dewars, you will build a foundation in brand management while collaborating with Customer Marketing, Sales, Finance, and Insights teams to strategize, analyze, plan, and execute consumer programs that support brand performance. The role is based in Miami, Florida.

You will support the development and execution of annual Brand Integrated Activity Plans, bring consumer-facing activities to market, and contribute to initiatives across experiential marketing, media, sponsorships, e-commerce, and point of sale. You will analyze brand performance, manage an assigned advertising and promotion budget, evaluate marketing activity, and work with internal teams, distributor partners, and external agencies to deliver effective trade activities.

The company seeks an aspiring, adaptable marketer with an entrepreneurial mindset, strong relationship-building and communication skills, and a commitment to consumer-focused, ethical, and results-oriented work. The role also calls for leadership agility, including belonging, self-awareness, people agility, results agility, mental agility, and change agility.

Requirements

• Bachelor’s degree in Marketing or a related field.
• Ideally, 2–4 years of experience in brand management or agency work.
• Experience and passion for leading multiple marketing projects and working cross-functionally with multiple teams.
• Ability to analyze information such as Nielsen data to prepare reports and presentations, coordinate efforts, make recommendations, and solve problems to grow the brand.
• Budget management skills and demonstrated success in previous roles.
• Strong written and verbal communication and interpersonal skills, including confidence presenting to small groups and audiences at different organizational levels.
• Organized, independent, adaptable, and able to multitask while acting ethically and professionally in accordance with company values.
• Creative, innovative, consumer-focused approach to marketing.

Nice To Haves

• MBA.
• Experience in brand management or agency work (ideally 2–4 years).

Responsibilities

• Support and participate in building the annual Brand Integrated Activity Plan (IAP), providing insights and presenting recommendations to senior management.
• Execute annual in-market Brand Integrated Activity Plans by delivering consumer-facing brand activities.
• Support brand initiatives across channels such as experiential marketing, media, sponsorships, e-commerce, and point of sale.
• Ensure brand assets in market comply with global brand guidelines and local social responsibility policies and regulations.
• Perform monthly brand performance analysis and take responsibility for in-market targets for revenue, profitability, share, and equity in collaboration with the financial performance team.
• Manage an assigned A&P budget, making decisions to control costs and optimize return on investment.
• Work with Consumer Insights to measure and evaluate brand activities and optimize A&P spending.
• Collaborate with Customer Marketing, Commercial Sales teams, distributor partners, and external agencies to deliver trade activities by market and channel.

Benefits

• Competitive pay package.
• Competitive holiday and paid time off, plus additional days such as a volunteer day.
• Retirement/pension plan.
• Medical, critical illness, and life insurance.
• Employee assistance programs.
• Family-friendly and inclusive leave policies.
• Incentive programs linked to company and individual performance.
• Allowances and well-being offerings as part of the Total Rewards package.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level