Assistant Brand Manager
About The Position
The Assistant Brand Manager supports the planning, execution, and optimization of marketing programs to drive brand growth in the local market. The role leads insight-driven execution across social, media, retail, influencer, public relations, and sampling, working with cross-functional teams and agencies to ensure integrated, on-brand delivery. It serves as a central resource for performance reporting and analysis, translating data into recommendations that inform strategy, media investment, and commercial planning. The role also supports P&L management, budget tracking, financial planning, and new-product launches through collaboration with BD teams. The position is based in or near Cincinnati, Ohio, or requires willingness to relocate there, and follows a hybrid work schedule. Kao describes its culture as collaborative, inclusive, entrepreneurial, and focused on employee wellbeing, innovation, and development.
Requirements
- Bachelor's degree in Business Administration or a related field.
- At least 5 years of relevant CPG or marketing-related experience.
- Strong working knowledge of Microsoft Office, including PowerPoint, Excel, Word, and Outlook.
- Experience with data analytics tools such as Circana, You Scan, Scintilla, Numerator, and retailer POS.
- Ability to collaborate creatively and work independently as appropriate.
Nice To Haves
- MBA preferred.
- Knowledge of and experience with beauty brands and/or categories preferred.
- Canva experience is a plus.
Responsibilities
- Support integrated brand activation across social, public relations, influencer, TikTok Shop, sampling, retail, and/or paid media, aligned with brand strategy and business objectives.
- Review and guide agency-led concepts and executions to ensure they are insight-led, on-brand, and appropriate for each platform.
- Partner with Trade Marketing, Consumer Engagement, Legal, and Media teams to support integrated, compliant, and effective execution.
- Collaborate with team members by providing prioritization, feedback, and context to improve execution and impact.
- Share learnings, best practices, and insights with Business Division and country partners to support alignment and capability building.
- Guide the development and evolution of performance dashboards and reporting tools.
- Synthesize consumer, category, and competitive insights to identify opportunities, risks, and performance drivers.
- Lead insight-driven analyses and retrospectives to inform strategic planning, optimization, and prioritization.
- Recommend actions based on data and insights.
- Support P&L management by tracking marketing spend, consolidating budget inputs, monitoring variances, and identifying risks or optimization opportunities.
- Partner with Finance to understand forecasts, investment trade-offs, and the financial implications of brand decisions.
- Contribute insight-based input to annual planning and budgeting.
- Support innovation plans with BD and Global teams using knowledge of consumers, the brand, and the market.
- Maintain a learning mindset and stay current on trends, resource allocation, and industry capabilities to develop relevant capabilities.
- Foster a positive, fact-based, growth-minded, and collaborative team environment; support professional development, performance, alignment, and engagement.
Benefits
- Healthcare available from the first day of employment.
- 401(k) with company match.
- 36 total days off, including vacation, holidays, and sick time.
- Hybrid work schedule.
- Flexible working.
- Competitive salary.
- Health and wellbeing offers.
- Retirement and insurance options.
- Learning and development opportunities.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
