AS Regional Sales Manager (West)

Armstrong Flooring • Carson, CA

6d • Onsite

About The Position

The AS Regional Sales Manager will form, leverage, and maintain relationships with the architectural and design community across the country. The role aims to create product specifications and expand the brand’s reach to increase revenue through direct client communication and collaboration with independent representatives. The manager will strategically grow representatives’ annual opportunity creation and close rates.

The position reports to the National Sales Director and serves as a technical and product expert for customers, sales teams, and independent representatives. It combines regional sales planning and goal achievement with architectural project support, product specification guidance, representative management, and participation in industry events. The role is based in Carson, California, with 11%–25% travel and no relocation offered.

Arktura designs, develops, and manufactures façade systems, interior wall and ceiling systems, and custom art installations. The company describes its work as bridging design intent and manufacturing capabilities through a multidisciplinary team and proprietary software and machinery. The role offers exposure to architecture, design, engineering, and manufacturing leaders nationwide, as well as opportunities to influence product direction, technical solutions, and customer experience.

Requirements

• High school diploma or GED required.
• At least 3 years of related experience.
• At least 4 recent years of architectural sales or architectural manufacturing industry experience.
• Exceptional oral and written communication skills.
• Ability to understand, measure, and navigate architectural drawings.
• Ability to prioritize, work independently, and manage feedback and expectations effectively.
• Ability to develop proficiency in all products and stay current on trends to contribute to the Product Development Team.
• Ability and experience to plan effectively over both short and long terms.
• Working knowledge and experience with construction, contracting, and distribution.
• Proficiency with computer software, including Microsoft Windows applications.
• Working knowledge of CAD.
• Familiarity with 3D models.
• Proficiency with Bluebeam, Salesforce, and ERP.

Nice To Haves

• Bachelor’s degree in business or a related field preferred.

Responsibilities

• Serve as an expert on company products, competitive brands, and the industry, providing technical expertise to support successful product specifications.
• Coordinate product sales with the Sales Team and independent representative network.
• Identify relevant projects, key players, and decision-makers to increase product specifications by architects and designers during project design phases.
• Develop and grow relationships with architects, designers, general contractors, installers, end users, and other key industry contacts.
• Track and report opportunity changes and project information—including specifications, pricing, changes, and progress—in CRM software.
• Organize, facilitate, and lead meetings while representing the company brand professionally.
• Provide ongoing technical support informed by field expertise.
• Educate and guide architects and designers through regular calls and participation in networking events.
• Guide project specifications to support manufacturability and feasibility before specification, quoting, or project handoff.
• When possible, conduct risk assessments and feasibility studies with engineering and subject-matter experts concerning manufacturing capabilities during or before design consultations.
• Work with Project Management and Product Technical Teams to address client concerns and project needs.
• Use company software and resources to evaluate, price, and quote projects for clients and representative teams.
• Complete monthly directives from management and achieve measurable goals.
• Meet regional sales goals, including revenue, gross margin, and contribution margin goals.
• Develop and execute strategic plans that leverage technological and financial opportunities and make effective use of available assets and resources.
• Recruit, onboard, train, and manage independent representatives in the region.
• Build strong working relationships with representatives and communicate company values, strategies, and objectives.
• Set accountabilities and monthly metrics for representatives, and ensure their sales goals and objectives are met.
• Plan, manage, and attend necessary trade shows and conferences; assist representatives with their shows and follow up to assess their value and impact.

Benefits

• 401(k) with employee match.
• Robust health care options.
• Paid time off.
• Professional development.
• Casual dress code.
• Free snacks.
• Quarterly events.
• Access to discounts, specialty savings, and voluntary benefits through LifeMart, including car and hotel rentals, auto, home, and pet insurance, legal services, and childcare.
• Employee Resource Groups that connect employees with common interests and promote inclusion.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED