Area Sales Manager

James Hardie•Louisville, KY

19d•$70,000 - $90,000

About The Position

The Area Sales Manager develops and maintains relationships with distributors and dealers and generates awareness, demand, and sales of Versatex Trim and Siding products among builders, architects, remodelers, contractors/installers, and other end users within an assigned geographic area. This is an individual-contributor sales position, not a managerial role, and reports to a Regional Sales Manager. The role involves prospecting and converting customers, conducting field sales calls and training, coordinating with dealer and distributor representatives, managing territory opportunities and distributor plans, responding to customer questions, supporting complaint and warranty processes, and representing the products at trade shows. The position also includes reporting, CRM recordkeeping, and maintaining an up-to-date appointment calendar.

Requirements

3–10 years of related outside sales experience.
Bachelor’s degree in Sales, Marketing, Business, or a related field; a satisfactory combination of education and professional experience may be considered.
Ability to deliver results in a fast-paced environment.
Experience with sales processes, particularly consultative selling and negotiation.
Valid driver’s license and ability to travel overnight.

Responsibilities

Develop and manage a target and conversion list of dealers, architects, builders, remodelers, and contractors/installers.
Maintain an aggressive end-user call schedule and meet with end users to explain existing and new Versatex products and services.
Provide in-field training to builders, remodelers, installers, and other end users as appropriate.
Develop and maintain relationships with key dealers and their sales representatives.
Schedule and conduct field sales calls with dealer and distribution representatives.
Develop and maintain relationships with distributor management and sales representatives.
Schedule and conduct end-user events at dealer yards.
Create distributor plans, monitor performance, and take corrective action when necessary.
Train dealer and distributor representatives when distributor representatives do not provide the training.
Consult with distributors and dealers regarding the use of marketing and promotional funds.
Respond promptly to end-user questions about products, availability, where to buy, applications, and terms.
Participate in resolving customer concerns and complaints; support field warranty claims by providing information to the Warranty team or Customer Service Department.
Encourage end users to trial Versatex products and convert them into ongoing customers.
Generate, track, and coordinate leads with local dealers and their sales representatives.
Assist with creating or maintaining product displays in the field.
Represent the company at national and/or regional trade shows.
Prepare sales analysis reports, keep an Outlook calendar updated with appointments and schedules, and maintain customer records in automated systems such as CRM.
Keep the supervisor informed about key territory developments, including competitor programs and products, dealer or distributor changes, and dealer personnel changes.