Area Sales Manager | Chico

Stateside Brands•Chico, CA
•$80,000 - $110,000

About The Position

Stateside Brands is a rapidly growing spirits company with a portfolio that includes Surfside Iced Teas and Lemonades, Stateside Vodka, Stateside Vodka Sodas, Super Lyte Vodka+Ades, and Purple Tiger Hard Sodas. Reporting to the State Manager, the Area Sales Manager performs outside sales of product inventory and manages a targeted list of accounts in the assigned territory. The role is responsible for increasing product sales and product-display placement in on- and off-premise accounts, upselling inventory, cooler space, and displays, and servicing customers safely and productively. The Area Sales Manager also increases points of distribution in accordance with the company's executional standards.

Requirements

  • At least 3 years of sales experience in the alcoholic beverage industry.
  • Valid U.S. driver's license.
  • Willingness to travel up to 90% and dependable transportation.
  • Must be at least 21 years of age.
  • Ability to lift and transport up to 35 pounds of inventory and/or advertising displays.

Nice To Haves

  • Bachelor's degree in Business, Marketing, or a related field.
  • Proven ability to build effective relationships with customers and internal associates.
  • Demonstrated initiative and proactive ability to identify customer issues, recommend solutions, and execute effectively to resolve them.
  • Military experience.

Responsibilities

  • Manage products and customer relationships at assigned accounts to support the sale of company products.
  • Determine current and ongoing product needs at accounts and identify opportunities to increase sales.
  • Monitor competitor activities, including new product launches and pricing strategies.
  • Meet monthly targets for sales, distribution, pricing, displays, onboarding new accounts, and other merchandising activities.
  • Safeguard the Stateside brand by implementing proper product rotation, maintaining product freshness, and adhering to company standards.
  • Increase inventory diversity and volume at each account, improve in-store branding, and ensure fresh products are available.
  • Collaborate across the organization and share best practices.
  • Contribute to and provide leadership among the peer group.
  • Maintain relationships with customer contacts at each assigned account.
  • Coordinate and support promotional events, including samplings, retailer events, and festivals, to generate brand awareness and consumer engagement.
  • Support brand development by using consumer insights and industry trends to educate clients, address challenges, and optimize sales performance.
  • Perform outside sales functions.
  • Perform other tasks as assigned.
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