AREA SALES MANAGER
About The Position
The Area Director of Sales & Marketing leads and drives top-line revenue strategy for customary sales segments, including group and volume transient business, for the primary hotel while also overseeing sales leaders and area sales synergies at other assigned hotels. The role monitors market trends, market share, and the competitive hotel landscape, and directs property sales teams to meet or exceed budgeted revenue goals. It also develops and implements the hotel's marketing communications plan and manages the sales and marketing budget. This area role offers multi-hotel oversight experience as preparation for broader regional responsibilities.
Requirements
- At least 5 years of experience as a Director of Sales and Marketing or sales leader, including prior hotel sales experience.
- Experience working with ownership groups and asset management.
- Proficiency with sales automation systems such as DELPHI or alternatives, and property management systems.
- Experience collaborating with revenue management and operations teams.
- Well-rounded knowledge of market segments and channel distribution sources, and ability to develop a strategic plan for each.
- Excellent communication and presentation skills.
- Strong interpersonal skills and ability to work in a team environment.
- Ability to direct, lead, train, motivate, and drive a direct sales team, and foster cooperative and competitive team spirit and a winning attitude.
- Proficiency in Microsoft Office, including Word, Excel, and PowerPoint.
- Ability to multitask and prioritize departmental functions to meet deadlines.
Nice To Haves
- Bachelor’s degree in Hotel Management, Business, or Marketing.
- Area or regional sales oversight of multiple hotels.
Responsibilities
- Lead and drive top-line revenue for group and volume transient sales segments at the primary hotel, and oversee sales leaders at other assigned area hotels.
- Assess and respond to market trends, market share, and the competitive hotel environment.
- Develop and implement a marketing communications plan to achieve the hotel's desired positioning, and manage the sales and marketing budget.
- Represent the voice of the customer and communicate key issues and concerns throughout the organization.
- Read, assimilate, and use Smith Travel Research data, financial P&Ls, sales mix, forecasts, group pace and position, and other hotel reports.
- Understand and communicate market trends, demand generators, supply and demand, and economic factors affecting hotel performance.
- Conduct competitive-set reviews and SWOT analyses, and monitor new hotel supply.
- Understand geographic source markets and develop plans to penetrate primary markets.
- Develop and implement key-segment strategies and manage existing and target key accounts.
- Design sales deployment schemes and market assignments.
- Develop sales goals to achieve budget and market-share targets.
- Measure group pace and set sales production goals.
- Manage sales activity and travel schedules.
- Lead owner relations, communications, and expectations for the primary hotel and other assigned area hotels on behalf of Highgate Hotels.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Short-term and long-term disability insurance
- 401(k) retirement plan with employer matching contributions
- Paid holidays
- Paid vacation
- Paid sick leave in accordance with applicable law
- Employee assistance program
- Educational opportunities and tuition reimbursement
- Paid jury duty, personal, medical, and military leave in accordance with applicable law
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
