Area Sales Manager - Dallas/ Fort Worth, TX

PROCEPT BioRobotics•Texas, TX

About The Position

The Area Sales Manager is responsible for sales of the AquaBeam System and Aquablation therapy within an assigned territory. The role manages complex sales into new and existing hospitals, develops local market plans with the sales manager, and builds support among surgeons, hospital administrators, and other stakeholders. It also oversees forecasting, customer relationships, sales reporting, CRM records, and coordination of the initial sale and installation transition to the Aquablation sales team. The position requires close collaboration with sales management, marketing, customer service, and the broader PROCEPT team, while complying with company policies, FDA regulations, and quality and EHS requirements. Travel may be up to 75%.

Requirements

  • Bachelor’s degree from an accredited, reputable institution.
  • At least eight years of experience in medical and capital sales within the Operating Room.
  • Experience at a startup company selling disruptive surgical technology.
  • Strong local relationships within the healthcare community in the specified geographic area.
  • Leadership skills demonstrated through prior professional performance, sports, professional clubs, or associations.
  • Ability to travel up to 75%.

Responsibilities

  • Meet or exceed quarterly sales quota for the defined area.
  • Work with the sales manager to develop sales objectives tailored to the local market.
  • Manage the complex sales process for the AquaBeam System in new and existing hospitals.
  • Build clinical and administrative support through technical presentations, executive meetings, and marketing events.
  • Build surgeon and administrative support for Aquablation therapy.
  • Identify key institutions, generate market awareness, and drive sales within the assigned territory.
  • Manage the transition of initial sales and installation to the Aquablation sales team to drive procedural volume and growth.
  • Develop initial contact with CEOs and senior hospital administrators.
  • Provide monthly forecasts for the defined area.
  • Communicate AquaBeam’s value proposition to customers.
  • Build and maintain relationships with key customers and KOLs in the region.
  • Partner with Sales Management and Marketing to identify and prioritize customers for higher-level corporate relationships.
  • Partner with Customer Service to meet and exceed customer expectations.
  • Complete and submit required sales reporting forms on time.
  • Maintain contact and facility records in the PROCEPT CRM system.
  • Support resolution of product complaints and safety issues.
  • Support organizational goals, objectives, policies, and procedures, and comply with FDA regulations, AquaBeam Customer Relationship policies, and Sunshine Act policies.
  • Maintain a professional and credible image with customers and teammates.
  • Establish and maintain credentials required to enter and work in hospitals and other medical facilities.
  • Manage travel and expenses within the approved budget.
  • Create a positive environment for customers and colleagues across the PROCEPT team.
  • Complete pipeline activities and events according to the Capital Playbook.
  • Maintain trained status and comply with relevant aspects of the PROCEPT BioRobotics Quality Management System to support product and regulatory compliance.
  • Understand and adhere to PROCEPT BioRobotics Quality and EHS policies.
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