Area Sales Manager – DFA Farm Supplies

Dairy Farmers of America•Dallas, TX

About The Position

The Area Sales Manager generates sales of products and services offered by DFA Farm Supplies (DFA FS) through direct interactions and develops trusted consultative associations and business-to-business relationships with DFA members and prospective customers. The position is based in the Southwest, including New Mexico, Southwest Kansas, and Western Texas, and oversees sales activities across a large geographic territory. Travel is 50–75%.

Requirements

  • Bachelor of Science degree in Business Management or Animal Science, with at least five years of direct on-farm sales experience or equivalent direct business experience.
  • Demonstrated history of meeting or exceeding sales budgets through maintaining existing business and developing new customers.
  • Ability to manage a defined territory, plan a weekly schedule, and organize multiple activities across a large geographic area.
  • Familiarity with dairy farms and dairy farming practices.
  • Highly motivated and able to work independently within a well-defined system.
  • Ability to coordinate fulfillment of products and services to members by interfacing effectively with team members and existing systems.
  • Working knowledge of consumable dairy supplies.
  • Excellent communication skills, including the ability to explain and educate cooperative members about the benefits of working with DFA FS.
  • Understanding of product logistics.
  • Demonstrated proficiency with Microsoft Office products and Salesforce.
  • Willingness to travel 50–75%.

Responsibilities

  • Manage all aspects of the consultative sales process, including educating members and new customers about DFA FS products and services.
  • Work with a supervisor to identify prospective accounts, develop new business, maintain an existing book of business, and establish and work with DFA FS supplier partners.
  • Deliver and execute sales plans that meet or exceed key performance indexes set by senior management.
  • Document interactions in Salesforce within 24 hours.
  • Plan routes and farm visits within the assigned territory.
  • Collaborate with DFA FS team members, vendor representatives, and field staff to address member needs.
  • Develop a strong understanding of the full line of DFA FS products and services.
  • Oversee sales functions and related activities throughout a large geographic territory.
  • Coordinate and attend farm shows, membership meetings, and other events as needed.
  • Exercise logical, independent judgment and discretion in significant matters.
  • Use marketing resources to identify targeted outreach efforts for members in the assigned territory.
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