Area Sales Manager – DFA Farm Supplies

Dairy Farmers of America•Remote, TX

About The Position

The Area Sales Manager generates sales of products and services offered by DFA Farm Supplies (DFA FS) through direct interactions and develops trusted, consultative business-to-business relationships with DFA members and prospective customers. The position covers the Southwest, including New Mexico, Southwest Kansas, and Western Texas. The role manages the consultative sales process, identifies prospective accounts, maintains existing business, and works with DFA FS supplier partners. It oversees sales activities across a large geographic territory, executes sales plans, supports members’ product and service needs, and participates in farm shows, membership meetings, and other events. Travel is 50–75%.

Requirements

Bachelor of Science degree in Business Management or Animal Science, with at least 5 years of direct on-farm sales experience or equivalent direct business experience.
Demonstrated history of meeting or exceeding sales budgets through maintaining existing business and developing new customers.
Ability to manage a defined territory, plan a weekly schedule, and organize multiple activities across a large geographic area.
Familiarity with dairy farms and dairy farming practices.
Ability to work independently within a well-defined system.
Working knowledge of consumable dairy supplies.
Strong communication skills to explain and educate cooperative members about the benefits of working with DFA FS.
Understanding of product logistics.
Proficiency with Microsoft Office products and Salesforce.
Ability to travel 50–75%.

Responsibilities

Educate members and new customers about DFA FS products and services as part of the consultative sales process.
Work with a supervisor to identify prospective accounts and develop new business within the assigned territory.
Maintain an existing book of business and establish and work with DFA FS supplier partners.
Deliver and execute sales plans that meet or exceed key performance indexes set by senior management.
Document interactions in Salesforce within 24 hours.
Plan routes and schedule farm visits within the defined territory.
Collaborate with DFA FS team members, vendor representatives, and field staff to address member needs.
Maintain a strong understanding of DFA FS products and services.
Oversee sales functions and related activities across a large geographic territory.
Coordinate and attend farm shows, membership meetings, and other events as necessary.
Exercise logical, independent judgment and discretion in matters of significance.
Use marketing resources to identify targeted outreach efforts for members in the assigned territory.
Coordinate fulfillment of products and services to members by interfacing with team members and existing systems.