Area Sales Manager

Vitabiotics

13d

About The Position

Vitabiotics is seeking a commercially driven, proactive and relationship-focused Area Sales Manager to drive sales growth and expand the company’s presence across NW London and Berkshire. The role is based in the field or home-based and covers the independent pharmacy market. The successful candidate will own the territory, identify new business opportunities, develop long-term customer relationships and grow revenue from existing accounts while delivering a strong customer experience and achieving sales targets. The role combines new business development and account management. It involves developing and implementing a territory sales plan, prospecting and securing new customers, managing a sales pipeline, conducting customer visits, and identifying opportunities to increase distribution, market share and account value. The Area Sales Manager will also manage territory activity and performance, maintain CRM records and forecasts, represent the business professionally, and collaborate with internal teams to meet commercial objectives. Sales activities must comply with company policies, relevant legislation and applicable industry standards.

Requirements

Proven experience in a field sales, territory sales, business development or account management role.
A strong track record of achieving sales targets and generating new business.
Excellent communication, negotiation and relationship-building skills.
Commercial awareness and the ability to identify and convert sales opportunities.
Strong organisation, planning and territory management skills.
Confidence engaging with customers and decision-makers at different levels.
Competence using CRM systems, Microsoft Office and sales reporting tools.
A proactive, resilient and results-oriented approach.
Ability to travel throughout London and the surrounding territory as required.

Nice To Haves

A degree in Business Management, Sales, Marketing or a related discipline; advantageous but not essential.
Experience within pharmacy or healthstore sales, fitness, beauty, nutrition or healthcare.
An established network of contacts within relevant London markets.
Experience managing a geographically defined sales territory.
Experience presenting, demonstrating or delivering training on products or services.
A relevant qualification in sales, business, marketing or a related discipline.

Responsibilities

Develop and implement a territory sales plan to achieve and exceed revenue, profitability and new business targets.
Identify, prospect and secure new customers across the territory.
Generate leads through networking, referrals, industry events, research and proactive outreach.
Build a pipeline of opportunities and manage the sales process from initial contact through to closing.
Identify opportunities to increase market share, expand distribution and grow the customer base.
Monitor local market trends, competitor activity and emerging opportunities in the health and wellbeing sector.
Build and maintain long-term relationships with existing customers and key decision-makers.
Conduct customer visits, business reviews and follow-ups to maximise retention and account growth.
Identify opportunities to upsell and cross-sell relevant products and services.
Understand customer needs and recommend solutions that deliver value.
Resolve customer concerns promptly and collaborate with internal teams to maintain high service standards.
Take ownership of the territory and prioritise activities to maximise pharmacy sales performance and return on investment.
Plan and manage a schedule of customer meetings, prospect visits and follow-up activities.
Maintain accurate CRM records of leads, opportunities, customer interactions and forecasts.
Produce regular sales reports, pipeline updates and performance forecasts.
Track key performance indicators, identify areas for improvement and address gaps against target.
Represent the business professionally at customer meetings and networking events.
Work with marketing, operations, customer service and senior sales colleagues to deliver commercial objectives.
Share customer insights and market feedback to help shape sales and marketing strategies.
Ensure sales activities comply with company policies, relevant legislation and applicable industry standards.