About The Position

The Area Sales Manager is responsible for selling the Company’s products and achieving internal sales goals across the assigned territory of Northern Kentucky, Southern Indiana, and Cincinnati. The role builds positive relationships with practitioners and staff and contributes to developing and implementing sales strategies aligned with Company positioning and messaging. Preferred locations are Cincinnati, Ohio; Indianapolis, Indiana; or Louisville, Kentucky. The position requires travel of up to 35% and regular engagement with prospective and existing customers through in-person visits and other communication methods. The employee may need to travel to customer sites on short or no notice and occasionally within tight timeframes. A reliable personal vehicle, valid driver’s license, and current automobile insurance are required. The role may involve transporting the Company’s capital equipment to and from customer sites. Sofwave is an Equal Opportunity Employer committed to an inclusive environment. Employment decisions are based on qualifications, merit, and business needs, without discrimination on protected grounds.

Requirements

  • At least 5 years of overall B2B sales experience.
  • A successful, documented sales track record.
  • Ability to build strong customer relationships.
  • Self-starter with the discipline to thoroughly cover the assigned territory through cold calling and lead prospecting.
  • Confidence and skill in developing new customers.
  • Excellent oral and written communication skills, including presentation skills sufficient to explain the Company’s technology and value proposition.
  • Demonstrated ability to sell a novel product with unique competitive advantages and communicate and motivate customers to purchase.
  • Familiarity with Microsoft Office, specifically Excel, Word, and PowerPoint.
  • Ability to travel up to 35%.
  • Reliable personal vehicle, valid driver’s license, and current automobile insurance; ability to provide proof upon request.
  • Ability to meet the physical demands of the role, including occasionally lifting and/or moving capital equipment and traveling to customer sites.

Nice To Haves

  • Bachelor’s degree in science, marketing, business, or a related field is preferred.

Responsibilities

  • Achieve the capital equipment quota for the assigned territory.
  • Use professional and ethical sales techniques to close sales.
  • Acquire product knowledge through product training and competitive analysis.
  • Create awareness and demand for the Company’s products.
  • Identify prospective customers through leads from existing customers and participation in Company activities.
  • Engage prospective customers daily in person and through text, phone, email, video calls, and other methods; provide technical and administrative product information, quote appropriate prices, and close deals.
  • Maintain accurate quote documentation, including pricing and configurations.
  • Communicate with internal personnel to ensure sales efforts align with objectives.
  • Monitor and share relevant information about market conditions, product innovations, competitors’ products and prices, and sales trends.
  • Negotiate contract and payment details within Company policies and guidelines.
  • Support customer success after sales or contract execution by resolving problems and providing ongoing support.
  • Coordinate with Sofwave Marketing to promote products and services through events, dinners, and similar activities.
  • Perform other duties as assigned.

Benefits

  • Health insurance plans
  • Life insurance coverage
  • 401(k) retirement plan with employer matching
  • Vacation and sick leave policies
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