Area Marketing Specialist

Specialty1 Partners•Denver, CO

14h•$60,000 - $65,000

About The Position

The Area Marketing Specialist supports Specialty1 Partners’ network of partner practices throughout the Denver and Colorado Springs areas. The role collaborates directly with practices to develop and execute strategic marketing initiatives that drive patient growth, increase revenue, and strengthen community presence. It leads the planning, coordination, and execution of marketing programs for assigned practices, emphasizing in-person relationship building and face-to-face outreach while following Partner Practice Marketing Standard Operating Procedures. The specialist works with practice teams on annual marketing plans and monthly activities, manages marketing budgets and expenses with a focus on return on investment, tracks performance indicators, and reports on results. The role also supports market strategies across earned, owned, and paid media, including digital strategy, social media, and practice website co-management. Other responsibilities may be assigned.

Requirements

In-person marketing and relationship management experience.
Ability to travel locally and domestically.
Ability to work independently and as part of a team in a dynamic environment.
Strong project management, event planning, and client stakeholder management skills.
Budget management and P&L experience.
Advanced skills with CRM, Excel, PowerPoint, and other applications.
Excellent communication, interpersonal, and supervisory skills.
Experience in a corporate environment with complex business processes.
Strategic thinking and strong tactical and organizational execution.
Three years of experience in referral-based marketing; healthcare experience preferred.

Nice To Haves

Bachelor’s degree or equivalent combination of education and experience (preferred).
Healthcare referral-based marketing experience.

Responsibilities

Execute in-person referral outreach in line with the marketing strategy.
Categorize referring practices (A-D) based on referral numbers and submit quarterly analysis.
Collaborate with practices to develop annual marketing plans with monthly activities.
Adhere to budget constraints and manage marketing expenses with a focus on ROI.
Submit expenses to finance accurately and on time.
Track and report monthly performance on key indicators and optimize tactics for growth.
Conduct monthly meetings with doctors.
Attend monthly S1P Partner Practice Marketing meetings.
Send weekly email updates to doctors and team members.
Maintain regular touchpoints with the practice leader or RDO.
Support market strategies across earned, owned, and paid media.
Assist with digital strategy development, social media management, and co-management of practice websites.
Facilitate or coordinate other responsibilities as assigned.