Area Marketing Executive

Dolly Partons Stampede Pigeon Forge • Pigeon Forge, TN

4d

About The Position

World Choice Investments LLC is seeking an outgoing, relationship-driven Area Marketing Executive to represent Dolly Parton's Stampede, Pirates Voyage, Hatfield & McCoy Dinner Feud, Titanic Museum Attraction, Comedy Barn Theater, and Frizzle Chicken Café throughout an assigned territory in the Sevier County area. The position builds and maintains relationships with tourism and hospitality partners, manages brochure distribution and property visits, coordinates promotional programs, and helps increase awareness, referrals, and ticket sales.

The ideal candidate is self-motivated, organized, personable, and comfortable independently managing a field-based territory while communicating consistently with the Marketing Manager. The role requires frequent local territory travel and work at partner properties, distribution locations, community events, in an automobile, and in an office environment. Occasional evenings, weekends, holidays, and special events may be required.

The position is full-time, non-exempt, based in Pigeon Forge, Tennessee, and reports to the Marketing Manager. There are no supervised positions. World Choice Investments LLC offers a benefits and employee-perks package that may include attraction discounts, retirement benefits, insurance, vacation, and holiday pay, subject to eligibility and applicable plan provisions.

Requirements

• Valid driver's license and proof of automobile insurance, required for frequent travel throughout the assigned territory.
• Proficiency in Microsoft Office, email, and basic reporting tools.
• Strong interpersonal, communication, presentation, and organizational skills.
• Ability to manage a territory independently, maintain accurate activity records, and meet recurring reporting deadlines.
• Availability for occasional evenings, weekends, holidays, and special events as required.
• Ability to work effectively both independently and as part of a team.
• Ability to manage assigned responsibilities and priorities, maintain professionalism in a fast-paced and changing work environment, and meet the position's scheduling and attendance requirements.

Nice To Haves

• Experience in tourism, hospitality, attraction marketing, sales, or relationship-based community outreach.
• Experience managing a route, field territory, brochure distribution, or business-to-business partnerships.

Responsibilities

• Set up and maintain brochure distribution points and coordinate distribution centers, including BDS, BRG, and Dollywood; monitor distribution companies to help ensure racks remain stocked.
• Conduct regularly scheduled in-person visits to participating properties to replenish brochures and confirm marketing materials and promotional messaging meet brand standards.
• Maintain accurate daily records of route visits, contacts, activities, and marketing materials using assigned reporting tools.
• Visit assigned State Welcome Centers monthly.
• Identify opportunities for new promotional partnerships and referrals that support ticket sales and brand awareness.
• Build and maintain relationships with hotels, attractions, restaurants, retail stores, visitor centers, ticket outlets, and other tourism businesses.
• Coordinate property intercept and outreach programs, including Hospitality Night Shows, the Area Marketing Partner Program, gift deliveries, community events, and parades.
• Develop and carry out assigned-territory marketing strategies that support ticket sales and brand awareness.
• Attend assigned Chamber, Hospitality Association, Business After Hours, and other meetings and networking events to strengthen community relationships.
• Keep the Marketing Manager informed of relevant market events, partnership opportunities, and territory developments.
• Submit weekly reports each Friday morning covering the previous week and plans for the week ahead.
• Manage an assigned territory independently, work at a rapid pace, and maintain an ethical, professional approach to business relationships.
• Work collaboratively with team members, managers, and other departments to support organizational goals.
• Maintain professional and effective communication with employees, leadership, guests, vendors, and others as applicable.
• Demonstrate flexibility and willingness to assist with changing operational and business needs.
• Support a positive, respectful, and professional work environment.
• Perform other duties and responsibilities as assigned based on business and operational needs.
• Provide professional, courteous, and responsive service to guests, employees, and others as applicable.
• Demonstrate behaviors consistent with the organization's commitment to creating a positive guest and employee experience.
• Represent the company and assigned location or department in a positive and professional manner.
• Follow applicable company policies, procedures, safety requirements, and departmental guidelines.
• Maintain a safe, clean, and professional work environment; promptly report safety concerns, workplace incidents, or other concerns to appropriate management.
• Complete required training and maintain any certifications, licenses, or credentials required for the position.
• Protect confidential or sensitive company, employee, and guest information as applicable to the position.

Benefits

• Company perks and discounts at area attractions throughout Pigeon Forge, Tennessee.
• 401(k) retirement plan with company match.
• Health benefits, including medical, dental, and vision insurance.
• Supplemental benefits, including short-term disability, cancer, and accident plans.
• Company-paid group life and AD&D insurance.
• Company-paid long-term disability insurance.
• Vacation and holiday pay.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed