Area Marketing Manager

Preiss•Greenville, NC

15h

About The Position

The Area Marketing Manager leads and coordinates marketing efforts across three student housing communities: The Proximity at 10th, The Boundary at West End, and The Eastern on 10th. The role focuses on driving leasing traffic, resident engagement, brand visibility, and community performance. The manager works closely with each Property Manager and leasing team to execute marketing initiatives consistently, organize resident events, and strengthen each community’s presence on campus and in the surrounding market. The position also oversees social media and digital content, maintains COACH calendars, coordinates event promotion and execution, manages marketing collateral inventory, and supports leasing teams with marketing activities. Marketing plans are adjusted in partnership with Property Managers to support occupancy, leasing goals, renewals, and property-specific priorities. The work takes place in a temperature-controlled office with moderate noise levels; outside marketing is also required. Duties may change, and additional responsibilities may be assigned by a supervisor.

Requirements

Creativity.
Excellent customer service skills.
Detail-oriented.
Strong written and verbal communication skills in English.
Ability to communicate with management.
Ability to work under deadline pressure and meet multiple deadlines.
Strong organizational skills.
Understanding of Fair Housing.
High school diploma; some college.

Nice To Haves

Bachelor’s degree in Business or a related field.

Responsibilities

Build working relationships with universities, local institutions, employers, local businesses, and cultural centers to help drive prospects to the properties.
Identify and execute marketing opportunities on campus, downtown, at student events, and throughout the surrounding community.
Monitor market activity and identify opportunities to differentiate the communities from competitors.
Develop and implement marketing strategies to generate qualified leasing traffic and increase visibility across all three communities.
Oversee social media strategy and content across all three communities, keeping accounts active, engaging, current, and aligned with each property's brand.
Coordinate content calendars and consistent posting of leasing promotions, resident activities, community highlights, and student-focused content.
Ensure marketing materials and digital messaging accurately reflect current availability, pricing, specials, and community offerings.
Own and maintain community COACH calendars, planning resident events and engagement initiatives well in advance.
Coordinate with leasing teams to communicate, promote, staff, and execute resident events successfully.
Set expectations for event preparation, including promotion, attendance, supplies, setup, and follow-through.
Assign and brief leasing agents to handle events when the manager cannot attend, and ensure accountability for successful execution.
Keep collateral in stock at the properties and gather quotes for trending items for approval by the RM or Asset Manager.
Work with Property Managers to provide direction and support to leasing teams on marketing and resident engagement initiatives.
Communicate with Property Managers about marketing activities, off-site events, campus marketing, tabling, and situations requiring leasing agents to be away from the office.
Provide Property Managers advance notice of off-site marketing and coordinate schedules to minimize disruption to daily leasing operations.
Hold leasing teams accountable for assigned marketing and event responsibilities.
Align marketing efforts with each Property Manager to support occupancy, leasing goals, renewals, and property-specific priorities.
Regularly communicate marketing performance, upcoming initiatives, event schedules, and areas needing additional focus.
Collaborate with Property Managers to adapt marketing strategies to leasing performance, market conditions, and current traffic needs.