Area Marketing Coordinator, Performance Marketing

Infinity Home Services•Bel Air, MD

About The Position

The Area Marketing Coordinator, Performance Marketing serves as the customer acquisition engine for multiple Infinity Home Services brands in a region. The role manages demand-generation activity across a portfolio of home services brands and owns lead performance, event execution, and outbound campaign strategy. It uses judgment to optimize campaigns in support of topline growth, appointment volume, and revenue outcomes. The coordinator reports directly to the Regional Marketing Manager and works collaboratively with brand-level and regional teams in an agile, transparent environment.

Requirements

3–5 years of experience in a marketing, advertising, or lead-generation role.
Demonstrated experience managing paid media or Local Service Ads programs with direct budget responsibility.
Strong analytical skills, including the ability to pull data, identify trends, and translate findings into action.
Ability to manage multiple priorities across multiple brands simultaneously without requiring daily direction.
Proficiency with the Google Local Service Ads platform and Excel.
Strong communication and interpersonal skills, with the ability to collaborate across brand and regional teams.
Solid problem-solving and independent decision-making abilities.

Nice To Haves

Experience in home services, multi-location, or franchise marketing.

Responsibilities

Own Google Local Service Ads strategy and execution across assigned brands, including bid management, budgeting, spend pacing, lead-quality review, and real-time optimization.
Monitor lead flow by brand, identify underperformance and root causes, analyze conversion-funnel data, and provide actionable recommendations to the Regional Marketing Manager.
Coordinate with brand-level teams to align lead flow with appointment goals and capacity.
Execute qualified lead-generation initiatives through digital, traditional, customer loyalty, referral, and on-location marketing channels.
Lead customer acquisition efforts through community events, sponsorships, association involvement, local partnerships, and grassroots marketing.
Balance lead-generation, customer-loyalty, and brand-awareness campaigns in support of organizational goals.
Manage advertising budgets within approved parameters; recommend real-time pacing and allocation changes; track expenditures, ensure financial accuracy, and report budget performance to leadership.
Plan local events and home shows, including vendor relationships, logistics, on-site coordination, and post-event reporting; align event strategy with brand objectives and seasonal demand.
Evaluate local sponsorship opportunities, manage partner relationships, assess return on investment, recommend renewals or new investments, and coordinate branded materials and activation presence.
Own repeat-customer and referral campaigns across assigned brands, developing and executing targeted email and SMS campaigns for past customers, referral audiences, and cross-sell opportunities.
Analyze outbound campaign performance and apply data-driven optimizations to improve engagement, conversion, and customer lifetime value.
Travel to assigned brands within the region to maintain working relationships, conduct marketing performance reviews, and support on-site events and activations.
Serve as the performance marketing subject-matter expert in brand-level business reviews, translating metrics into actionable insights for brand leadership.
Perform other duties as assigned.

Benefits

Opportunities for professional growth and development tied to personal interests.
A transparent, supportive, and collaborative work environment.
The chance to make a positive impact on communities and the environment.
Health coverage.
Dental coverage.
Vision coverage.
PTO.
Paid holidays.
Life insurance.
401(k) with employer match.
Competitive benefits.