Marketing Performance Analyst
About The Position
At Regions Home Improvement Financing, the Marketing Performance Analyst turns marketing campaign data into insights that support sound decisions and better customer service. The role works across the marketing team to identify campaign metrics, establish how they are tracked, and develop dashboards to show progress. It helps the team optimize and scale campaigns that support growth in the Home Improvement Financing Division. More broadly, the position transforms data into useful formats for operational and decision-making purposes. It works with senior analysts and managers to gather and interpret data for leaders, produces reports and presentations, analyzes trends and opportunities, supports data automation and governance, and delivers regular and ad hoc analysis. The position is intended to be onsite in Salt Lake City, Utah, with regular work hours that include full days in the office three or more days per week; the manager sets the schedule and in-office expectations. The position is exempt from timekeeping under the Fair Labor Standards Act and is not eligible for overtime. It is full-time and does not offer relocation assistance. Regions will not sponsor work visas for this position.
Requirements
- A master's degree in Business, Computer Science, Information Systems, Finance, Statistics, or a related field and two years of experience in a data analytics or related role; or a bachelor's degree in one of these fields or a related field and four years of experience in a data analytics or related role.
- Applicants must currently be authorized to work in the United States on a full-time basis.
- Demonstrated leadership capabilities.
- Proficiency in Microsoft Office applications, including Excel, Word, PowerPoint, and Outlook.
- Strong verbal and written communication and organizational skills.
- Strong work ethic and self-motivation.
Nice To Haves
- Experience using analytical software such as SQL, SAS, SAS Enterprise Miner, and applicable Microsoft Office applications.
- Working knowledge of business intelligence software such as Tableau or Power BI.
- Customer insights development.
- Marketing dashboard creation and maintenance.
- Conversion analysis.
- Cost tracking.
- Data storytelling.
- Domo experience.
- Customer lifecycle tracking.
Responsibilities
- Modify reports to make them valuable, readable, and presentable to stakeholders.
- Assist in preparing visual reports and presentations to present analysis to management.
- Interpret and analyze data, providing insights to teams and managers about operational impact, trends, and opportunities.
- Perform data analysis to help achieve data automation.
- Create and maintain databases to classify and store information.
- Complete day-to-day deliverables and ad hoc data reports to support business needs and projects and answer data-related questions.
- Ensure compliance through quality data audits, mining, and management.
- Monitor data and analytics trends and seek opportunities for continuous improvement.
- Offer guidance to junior analysts as needed, ensuring proper training and tools are provided.
- Partner with the centralized Data Governance team to implement and support data governance and data quality requirements.
- Identify targeted marketing campaign metrics, structure how they are tracked, and develop dashboards to show progress.
- Help the marketing team optimize and scale campaigns for the Home Improvement Financing Division.
Benefits
- Paid vacation and sick time.
- 401(k) with company match.
- Medical, dental, and vision benefits.
- Disability benefits.
- Health Savings Account.
- Flexible Spending Account.
- Life insurance.
- Parental leave.
- Employee Assistance Program.
- Associate Volunteer Program.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
