Bay Area Marketing Lead

Aiven•San Francisco, CA

5d•Onsite

About The Position

Aiven is establishing a physical presence in the San Francisco Bay Area to target companies building their AI infrastructure. The Bay Area Marketing Lead will be responsible for executing this plan, driving community, brand, and event strategies in the region, in collaboration with the Strategic Account Executive. This role involves owning both the strategy and execution of various workstreams to build relationships and establish Aiven's presence in the competitive Bay Area market.

Requirements

Based in and experience working in a similar marketing role in the San Francisco Bay Area.
Technical fluency in AI, cloud, or data infrastructure to engage effectively with engineers.
Senior-level autonomy, with the ability to set direction and execute multiple concurrent workstreams.
Proactive, resourceful, and an out-of-the-box thinker who can overcome obstacles.

Nice To Haves

Existing relationships in the Bay Area AI-native/startup, VC, or open-source data community.

Responsibilities

Own and manage Aiven's Bay Area community meetup program, including format, cadence, speaker sourcing (majority external practitioners), and recruiting non-competing co-host partners.
Collaborate with the local sales team to build and maintain the Bay Area speaker, partner, and ecosystem network.
Develop the strategy for Aiven's brand presence in the Bay Area, identifying key influencers, partners, press/analysts, and relevant local companies, and determining optimal engagement strategies including billboard/OOH and guerrilla marketing.
Cultivate relationships with the Bay Area's VC, accelerator, and founder community, integrating these relationships into the meetup and partner network.
Support flagship conference presence by managing sponsorship logistics and identifying speaking opportunities, in partnership with PR/comms.
Work with Aiven's PR and comms teams to amplify the company's voice in the region.
Track and report on program health, including RSVP-to-attendance rates, pipeline sourced or influenced with target accounts, and local press mentions/coverage.