Bay Area Marketing Lead

Aiven•San Francisco, CA

3d•Onsite

About The Position

Aiven is establishing a physical presence in the San Francisco Bay Area to target companies building their AI infrastructure. The Bay Area Marketing Lead will be the primary driver of community, brand, and event strategy in the region, working collaboratively with the Strategic Account Executive. This role involves owning both the strategy and execution across multiple workstreams to define how Aiven builds relationships, establishes its brand, and differentiates itself in the competitive Bay Area market.

Requirements

Based in and experience working in a similar marketing role in the San Francisco Bay Area.
In-person role by design.
Sufficient technical fluency in AI, cloud, or data infrastructure to engage in credible conversations and earn respect from engineers.
Senior-level autonomy, with the ability to set direction and execute across multiple concurrent workstreams.
Proactive, resourceful, and an out-of-the-box thinker who overcomes obstacles.
Ability to find alternative solutions when faced with challenges.

Nice To Haves

Existing relationships in the Bay Area AI-native/startup, VC, or open-source data community.

Responsibilities

Own and manage Aiven's Bay Area community meetup program, including determining format and cadence, sourcing speakers, and recruiting co-host partners.
Collaborate with the local sales team to build and maintain the Bay Area speaker, partner, and ecosystem network.
Develop and implement a strategy for Aiven's brand presence in the Bay Area, identifying key influencers, partners, press/analysts, and relevant local companies to engage with.
Oversee billboard/OOH and guerrilla marketing initiatives.
Cultivate relationships within the Bay Area's VC, accelerator, and founder community, integrating these relationships into the meetup and partner network.
Support Aiven's presence at flagship conferences, managing sponsorship logistics and identifying speaking opportunities.
Partner with Aiven's PR and comms teams to amplify the company's voice in the region.
Track and report on program metrics, including RSVP-to-attendance rates, pipeline sourced or influenced, and local press mentions.