Area Leader of Marketing

Raising Cane's•Anchorage, AK

About The Position

The Area Leader of Marketing (ALM) is responsible for local marketing efforts that support Raising Cane’s restaurants in an assigned area. The role applies market expertise and knowledge of changing market dynamics to identify traffic drivers and create and execute marketing plans at the market and restaurant levels. The ALM works to keep the brand top of mind and collaborates with the Business Unit team to support restaurants’ day-to-day branding and marketing needs. The ALM serves as a brand ambassador and primary contact for community partners, spending most of their time in the market and restaurants. The position leads community activities and sponsorship planning, negotiation, and execution, as well as marketing efforts for new restaurant openings. It also supports company-level activations and reports on marketing performance. The work environment combines a home-based office, community representation, travel throughout the division, and time in restaurants. Work may involve fast-paced kitchens, customer interaction, indoor and outdoor settings with varied temperatures, food products and common allergens, industrial equipment, and commercial cleaning products. The role requires physical activity such as walking, standing, lifting, and bending, as well as use of personal protective equipment.

Requirements

At least 3 years of marketing experience.
Field marketing experience in a multi-unit restaurant or retail environment.
Knowledge and experience planning and negotiating sponsorships, including establishing relationships, negotiating contracts, managing partnerships, implementing assets, and assessing impact.
Detail-oriented, organized, and able to manage multiple changing priorities.
Self-driven, flexible, energetic, and equipped with strong written and verbal communication skills.
Able to work effectively and efficiently independently and collaboratively.
Proficient in Microsoft Excel, PowerPoint, and Word.
Able to travel up to 80% within the designated area and required to live within the assigned area.
Able to work nonstandard hours, including nights and weekends, to support brand and restaurant events and activities.
Bachelor’s degree or relevant experience in a field marketing role.

Nice To Haves

A degree in Marketing or Communications is preferred.

Responsibilities

Act as the market expert by monitoring demographics, traffic drivers, competition, and other market dynamics, and applying this knowledge to marketing plans.
Serve as a brand ambassador and primary contact for community partners, building strong community relationships.
Spend the majority of time in the market and restaurants, promoting Raising Cane’s, connecting with the community, and supporting restaurants in the designated area.
Lead on-site and off-site market activities that support the brand and local community.
Oversee active community involvement, including community outreach and management of requests submitted through the community request system.
Create and execute annual market- and restaurant-level marketing plans, with quarterly re-evaluations.
Lead New Restaurant Opening marketing planning and execution, including marketing plans, pre-canvassing, on-site pre-opening and opening-day support, and post-opening support.
Manage sponsorship planning, negotiation, and partnership relationships; follow the approved sponsorship process and maximize sponsorship benefits.
Directly support restaurants in the area with marketing activities and questions.
Enforce Raising Cane’s brand standards and marketing philosophies in restaurants and the market.
Support activations and activities planned at the support office level as needed.
Prepare weekly, monthly, and quarterly business reports detailing the impact of marketing activities.
Provide feedback to the RSO on campaigns, programs, and tools.