Area Leader of Marketing - Central Valley

Raising Cane's • Fresno, CA

14h • $90,000 - $105,000

About The Position

The Area Leader of Marketing (ALM) is responsible for local marketing efforts supporting Raising Cane’s restaurants within the assigned area. The role uses knowledge of local markets and changing market dynamics to identify traffic drivers and create and execute market- and restaurant-level marketing plans. The ALM also plans, negotiates, and executes sponsorships, supports restaurants’ day-to-day branding and marketing needs, and works in collaboration with the Business Unit team.

The role spends most of its time in the market and restaurants, building community relationships, promoting the brand, and supporting restaurant teams. It also leads community activities and New Restaurant Opening marketing, upholds brand standards, supports support-office activations, and reports on the impact of marketing activities. The physical work environment includes fast-paced kitchen settings, customer interaction, indoor and outdoor work in varied temperatures, and exposure to food products, common allergens, industrial equipment, and commercial cleaning products requiring personal protective equipment.

Requirements

• At least 3 years of marketing experience.
• Field marketing experience in a multi-unit restaurant or retail environment.
• Knowledge and experience planning and negotiating sponsorships, including establishing relationships, negotiating contracts, managing relationships, implementing assets, and assessing impact.
• Detail-oriented, organized, and able to manage multiple changing priorities.
• Self-driven, flexible, energetic, and able to communicate effectively in writing and verbally.
• Able to work effectively and efficiently both independently and collaboratively.
• Proficiency with Microsoft Excel, PowerPoint, and Word.
• Able to travel up to 80% within the designated area and required to live within the assigned area.
• Able to work nonstandard hours, including nights and weekends, to support market events and activities.
• Bachelor’s degree or relevant experience in a field marketing role.

Nice To Haves

• A degree in Marketing or Communications is preferred.

Responsibilities

• Act as the market expert by tracking demographics, traffic drivers, competition, and other market dynamics, and apply this knowledge to marketing plans.
• Serve as a brand ambassador and primary contact for community partners, building strong community relationships.
• Spend the majority of time in the market and restaurants connecting with the community, promoting Raising Cane’s, and supporting restaurants in the designated area.
• Lead on- and off-site market-level activities that support the brand and local community.
• Oversee active community involvement, including local outreach and requests submitted through the community request system.
• Create and execute annual market- and restaurant-level marketing plans, with quarterly reevaluations.
• Lead New Restaurant Opening marketing planning and execution, including marketing plans, pre-canvassing, on-site pre-opening and opening-day support, and post-opening marketing support.
• Manage sponsorship planning, negotiation, and partnership activities while following the approved process and maximizing sponsorship benefits.
• Support restaurants in the area with marketing activities and questions.
• Enforce Raising Cane’s brand standards and marketing philosophies in restaurants and the market.
• Support activations and activities planned at the support office as needed.
• Prepare weekly, monthly, and quarterly business reports on the impact of marketing activities.
• Provide feedback to the RSO on campaigns, programs, and tools.

Benefits

• Performance bonus and discretionary awards may be included in the total compensation package.
• Medical benefits.
• 401(k) eligibility.
• Paid time off benefits, including vacation and sick time.
• Parental leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level