Area Leader of Marketing - Hawaii

Raising Cane's•Honolulu, HI

About The Position

The Area Leader of Marketing (ALM) is responsible for local marketing efforts supporting Raising Cane’s restaurants in the assigned area. The role uses market expertise and knowledge of changing market dynamics to identify traffic drivers and create and execute market- and restaurant-level marketing plans. The ALM keeps the brand top of mind, leads the planning, negotiation, and execution of sponsorships, and supports restaurants with day-to-day branding and marketing needs in collaboration with the Business Unit team. The ALM serves as a market-facing brand ambassador, builds relationships with community partners, and spends most of their time in the market and restaurants. The role includes planning and executing community activities, marketing support for new restaurant openings, sponsorship management, reporting on marketing impact, and providing feedback on campaigns and tools. The work environment combines a home-based office, community representation, travel throughout the division, and time in restaurants. Restaurant work may involve a fast-paced kitchen, customer interaction, varied indoor and outdoor temperatures, food products and common allergens, industrial equipment, commercial cleaning products, and personal protective equipment. The role requires physical activity including walking, standing, lifting, and bending.

Requirements

At least 3 years of marketing experience.
Field marketing experience in a multi-unit restaurant or retail environment.
Knowledge and experience planning and negotiating sponsorships, including establishing relationships, negotiating contracts, managing relationships, implementing assets, and assessing impact.
Detail-oriented and organized, with the ability to manage multiple changing priorities.
Self-driven, flexible, energetic, and able to communicate effectively in writing and verbally.
Able to work effectively and efficiently both independently and collaboratively.
Proficient in Microsoft Excel, PowerPoint, and Word.
Able to travel up to 80% within the designated area and live within the assigned area.
Able to work nonstandard hours, including nights and weekends, to support brand- and restaurant-promoting events and activities.
Bachelor’s degree or relevant experience in a field marketing role.

Nice To Haves

A degree in Marketing or Communications.

Responsibilities

Monitor market demographics, traffic drivers, competition, and other market dynamics that affect sales, and apply this knowledge to marketing plans.
Serve as a brand ambassador and primary contact for community partners, building strong community relationships.
Spend the majority of time in the market and restaurants, connecting with the community, promoting Raising Cane’s, and supporting restaurants in the designated area.
Lead on- and off-site market-level activities that support the brand and local community.
Oversee active community involvement, including community outreach and requests submitted through the community request system.
Create and execute annual market- and restaurant-level marketing plans, with quarterly reevaluations.
Lead New Restaurant Opening marketing planning and execution, including plan development, pre-canvassing, on-site support before and during opening, and post-opening support.
Manage sponsorship planning, negotiation, and partnerships in accordance with the approved process, maximizing sponsorship benefits.
Support restaurants in the area with marketing-related activities and questions.
Enforce Raising Cane’s brand standards and marketing philosophies in restaurants and the market.
Support activations and activities planned at the support office level as needed.
Prepare weekly, monthly, and quarterly business reports detailing the impact of marketing activities.
Provide feedback to the RSO on campaigns, programs, and tools.