Area Leader of Marketing - Hollywood

Raising Cane's • Los Angeles, CA

9h • $95,000 - $115,000

About The Position

The Area Leader of Marketing (ALM) is responsible for local marketing efforts supporting Raising Cane’s restaurants in an assigned area. The role uses market expertise and awareness of changing market dynamics to identify traffic drivers and create and execute market- and restaurant-level marketing plans. The ALM keeps the brand top of mind and leads the planning, negotiation, and execution of sponsorships that support the market. The role also provides day-to-day branding and marketing support to restaurants in collaboration with the Business Unit team.

The ALM spends most of their time in the market and restaurants, building community relationships, promoting the brand, and supporting restaurant teams. The work environment includes a fast-paced kitchen and interaction with customers, as well as indoor and outdoor work in varied temperatures. The role may involve working around food products, common allergens, industrial equipment, and commercial cleaning products, using required personal protective equipment and performing physical activities such as walking, standing, lifting, and bending.

Requirements

• At least 3 years of marketing experience.
• Field marketing experience in a multi-unit restaurant or retail environment.
• Experience planning and negotiating sponsorships, including establishing relationships, negotiating contracts, managing partnerships, implementing assets, and assessing impact.
• Detail-oriented and organized, with the ability to manage multiple changing priorities.
• Self-driven, flexible, energetic, and equipped with strong written and verbal communication skills.
• Able to work effectively and efficiently independently and collaboratively.
• Proficiency in Microsoft Excel, PowerPoint, and Word.
• Able to travel up to 80% within the designated area and required to live within the assigned area.
• Able to work nonstandard hours, including nights and weekends, to support market events and activities.
• Bachelor’s degree or relevant experience in a field marketing role.

Nice To Haves

• A degree in Marketing or Communications is preferred.

Responsibilities

• Monitor market demographics, traffic drivers, competition, and other dynamics affecting sales, and apply this knowledge to marketing plans.
• Serve as a market brand ambassador and primary contact for community partners, building strong community relationships.
• Spend the majority of working time in the market and restaurants connecting with the community, promoting Raising Cane’s, and supporting restaurants.
• Lead on-site and off-site market activities that support the brand and local community.
• Plan and execute active community involvement, including outreach and management of requests submitted through the community request system.
• Create and execute annual market- and restaurant-level marketing plans and reevaluate them quarterly.
• Lead New Restaurant Opening marketing planning and execution, including plan development, pre-opening canvassing, on-site support, opening-day activities, and post-opening support.
• Manage sponsorship planning, negotiation, and partnerships in accordance with the approved process, maximizing sponsorship benefits.
• Support restaurants in the area with marketing activities and questions.
• Enforce Raising Cane’s brand standards and marketing philosophies in restaurants and the market.
• Support activations and activities planned at the support office as needed.
• Prepare weekly, monthly, and quarterly business reports detailing the impact of marketing activities.
• Provide feedback to the RSO on campaigns, programs, and tools.

Benefits

• Performance bonus and discretionary awards may be included in the total compensation package.
• Medical benefits.
• Financial benefits.
• 401(k) eligibility.
• Paid time off benefits, including vacation and sick time.
• Parental leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level