Area Leader of Marketing - Santa Clarita/Valencia

Raising Cane's • Valencia, CA

9h • $95,000 - $115,000

About The Position

The Area Leader of Marketing (ALM) is responsible for local marketing efforts supporting Raising Cane’s restaurants in an assigned area. The role uses expertise in local markets and changing market dynamics to identify traffic drivers and develop and execute market- and restaurant-level marketing plans. The ALM keeps the brand top of mind, leads sponsorship planning and execution, and supports restaurants with day-to-day branding and marketing needs in collaboration with the Business Unit team.

The ALM serves as a market and brand ambassador, builds community partnerships, leads local activities, and oversees community involvement. The position also leads marketing for new restaurant openings, manages sponsorships, supports restaurant marketing needs and support-office activations, enforces brand standards, prepares business reports, and provides feedback on campaigns and tools.

The role involves spending most of the time in the market and restaurants, with travel of up to 80% within the assigned area. The physical environment includes fast-paced kitchen work, customer interaction, indoor and outdoor work in varied temperatures, and exposure to food products, common allergens, industrial equipment, and commercial cleaning products. Physical activities include extended walking, standing, lifting, and bending; personal protective equipment is required when working with certain cleaning products.

Requirements

• At least 3 years of marketing experience.
• Field marketing experience in a multi-unit restaurant or retail environment.
• Knowledge and experience planning and negotiating sponsorships, including establishing relationships, negotiating contracts, managing partnerships, implementing assets, and assessing impact.
• Detail-oriented, organized, and able to manage multiple changing priorities.
• Self-driven, flexible, energetic, and able to communicate effectively in writing and verbally.
• Able to work effectively and efficiently independently and collaboratively.
• Proficiency in Microsoft Excel, PowerPoint, and Word.
• Able to travel up to 80% within the designated area and required to live within the assigned area.
• Able to work nonstandard hours, including nights and weekends, to support brand and restaurant events and activities.
• Bachelor’s degree or relevant experience in a field marketing role.

Nice To Haves

• A degree in Marketing or Communications is preferred.

Responsibilities

• Stay informed about market demographics, traffic drivers, competition, and other dynamics affecting sales, and apply this knowledge to marketing plans.
• Serve as a market brand ambassador and primary contact for community partners, building strong community relationships.
• Spend most of the time in the market and restaurants connecting with the community, promoting Raising Cane’s, and supporting restaurants in the assigned area.
• Lead on- and off-site market activities supporting the brand and local community.
• Plan and oversee active community involvement, including outreach and management of requests submitted through the community request system.
• Create and execute annual market- and restaurant-level marketing plans, re-evaluating them quarterly.
• Lead New Restaurant Opening marketing planning and execution, including marketing plans, pre-canvassing, pre-opening and opening-day support, and post-opening marketing.
• Manage sponsorship planning, negotiation, partnership relationships, implementation, and assessment in accordance with the approved process.
• Support restaurants in the area with marketing activities and questions.
• Enforce Raising Cane’s brand standards and marketing philosophies in restaurants and the market.
• Support activities planned at the support-office level as needed.
• Prepare weekly, monthly, and quarterly business reports on the impact of marketing activities.
• Provide feedback to the RSO on campaigns, programs, and tools.

Benefits

• Performance bonus and discretionary awards may be included in total compensation.
• Medical benefits.
• 401(k) eligibility.
• Paid time off benefits, including vacation and sick time.
• Parental leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level