Area Group Sales Manager

TMC Hospitality • Nashville, TN

5d • Onsite

About The Position

As the Complex Group Sales Manager, you will drive group and meetings business across Drift Nashville and Bode Nashville. The role focuses on growing revenue, developing new accounts, strengthening existing relationships, and positioning both properties as destinations for groups, meetings, retreats, celebrations, and experiences in Nashville. You will own the sales process from prospecting through contract and turnover, collaborating with Revenue Management, Operations, Events, Food & Beverage, and Marketing to sell profitable business that is exceptionally executed. You will also serve as the face of both hotels in the Nashville market.

This is a Nashville-based role with a strong emphasis on building local relationships and participating in the community. The manager will represent both properties, cultivate new opportunities, maintain an active sales pipeline, and ensure a smooth handoff from sale to operations. The role requires flexible hours, including occasional evenings, weekends, and holidays for client entertainment, networking, and property events.

Requirements

• At least 3 years of hotel sales experience, with demonstrated experience in group, meetings, catering, or event sales.
• Proven ability to prospect, sell, negotiate, and close group business.
• Strong understanding of the hotel group sales process, including lead qualification, proposals, contracting, room blocks, site inspections, turnover, and account management.
• Excellent verbal, written, and presentation skills.
• Strong negotiation and relationship-building skills.
• Highly organized, with exceptional follow-through and attention to detail.
• Ability to manage multiple opportunities and priorities in a fast-paced environment.
• Strong understanding of hotel operations and the relationship between sales, revenue, events, food and beverage, and operations.
• Proficiency with Google Suite and hotel sales/CRM systems.
• Ability to work flexible hours, including occasional evenings, weekends, and holidays for client entertainment, networking, and property events.
• Must be based in Nashville or willing to relocate to Nashville.

Nice To Haves

• Existing relationships within the Nashville hospitality, corporate, entertainment, events, or meetings community are strongly preferred.

Responsibilities

• Develop and execute a proactive group sales strategy for Drift Nashville and Bode Nashville.
• Identify, prospect, qualify, and close group business across corporate, meetings, incentives, entertainment, production, social, wedding, association, sports, and other relevant segments.
• Generate business through inbound leads, outbound prospecting, networking, referrals, partnerships, industry events, and self-generated opportunities.
• Maintain an active sales pipeline and work toward individual and property revenue goals.
• Conduct sales calls, client appointments, site inspections, presentations, entertainment, and community networking opportunities.
• Create proposals and packages that highlight each property's strengths, and determine when to sell Drift, Bode, or both.
• Negotiate rates, terms, concessions, contracts, and value-adds to maximize hotel revenue and create a compelling client experience.
• Identify opportunities to increase guestroom, meeting space, food and beverage, and ancillary revenue.
• Monitor Nashville's competitive landscape, citywide calendar, development, entertainment scene, major events, and market trends.
• Build long-term relationships with meeting planners, corporate decision-makers, DMCs, third-party planners, production companies, agencies, entertainment professionals, wedding professionals, local businesses, and community leaders.
• Serve as a brand ambassador for both properties and create engaging client site visits and sales experiences.
• Communicate consistently with clients throughout the sales cycle and set clear expectations from inquiry through turnover.
• Develop repeat and referral business through personal service.
• Build and maintain relationships across Nashville's business, hospitality, entertainment, tourism, and community sectors.
• Attend relevant industry events, networking functions, conferences, mixers, fundraisers, concerts, and community gatherings.
• Develop relationships with Nashville CVB, DMCs, event professionals, corporate partners, local businesses, venues, and strategic partners.
• Identify business opportunities related to Nashville happenings and bring new ideas, connections, and opportunities to the hotels.
• Partner with the Director of Sales and Revenue Management on demand, compression, pricing, and displacement opportunities.
• Collaborate with Events, Operations, and Food & Beverage to ensure seamless transition from sale to execution.
• Work with Marketing on campaigns, promotions, partnerships, and sales initiatives.
• Participate in weekly sales meetings, forecasting, pipeline reviews, and strategy sessions.
• Maintain accurate account, contact, activity, opportunity, and forecasting information in hotel sales and CRM systems.
• Prepare contracts, proposals, correspondence, and other sales documentation accurately and efficiently.
• Ensure confirmed business is communicated and turned over to the appropriate operational teams.
• Follow up after events to encourage repeat business, referrals, and long-term relationships.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed