Area Director of Sales
About The Position
Crestline Hotels & Resorts is seeking an Area Director of Sales to lead a sales team and grow market share across the properties. The role focuses on identifying revenue opportunities, driving effective sales practices, mentoring sales staff, and working closely with hotel, regional, and corporate leaders. The successful candidate will help increase total hotel revenue and year-over-year RevPAR index, execute the hotel business plan, contract group business, and secure corporate negotiated-rate accounts. The Area Director of Sales collaborates with the General Manager, Assistant General Manager, Front Office Manager, other operational leaders, Crestline executive and regional sales leadership, Revenue Management, Human Resources, Centralized Accounting, senior operations staff, hotel ownership, and other relevant field and corporate colleagues. The position also involves understanding market conditions and the hotel’s competitive set, recommending opportunities to field sales staff and the General Manager, and ensuring sales employees have the tools to execute the business plan.
Requirements
- High school diploma or GED and 3–5 years of equivalent work experience.
- Passion for hotel sales and a competitive, hunter mentality.
- Strong understanding of hotel sales and competitive sets, with a proven track record of success.
- Exceptional verbal and written communication skills, including the ability to influence through communication.
- Experience with premium-branded hotels.
- Moderate computer skills, including effective email communication and the ability to manipulate and analyze information in spreadsheets and databases.
Nice To Haves
- Bachelor’s degree.
- Select-service, focused-service, or extended-stay hotel experience.
- Marriott brand experience.
- Delphi experience.
Responsibilities
- Manage and mentor the sales team, fostering a culture of success and effective sales tactics.
- Identify market conditions and maximize revenue growth opportunities from new and existing customers and nearby competition.
- Work with the General Manager, Revenue Management, and Regional Sales staff to maintain alignment and open communication.
- Collaborate with hotel operational leaders and Crestline corporate, executive, and regional staff.
- Grow total hotel revenue and improve year-over-year RevPAR index change.
- Execute the sales process to contract group business and secure corporate negotiated-rate accounts.
- Understand and champion the hotel’s business plan, with emphasis on execution.
- Understand the hotel’s competitive set and make recommendations to field sales staff and the General Manager.
- Optimize staffing by ensuring current and newly hired sales staff understand their mission and have the tools to execute the business plan.
- Develop relationships with hotel ownership and relevant field and corporate staff.
- Connect effectively with customers using strong selling skills.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
High school or GED
