Area Director of Sales

Homewood Suites Chandler•Chandler, AZ

About The Position

The Area Director of Sales & Marketing leads and drives top-line revenue strategy for customary sales segments, including group and volume transient, at the primary hotel while overseeing sales activity and synergies at other assigned hotels in the area. The position serves as the Director of Sales & Marketing for the anchored property and directs sales teams to meet or exceed budgeted revenues. It monitors market trends, market share, and competitive activity; develops and implements the hotel’s marketing communications plan and manages the sales and marketing budget. The role also leads owner relations and communications for the primary hotel and assigned area hotels. This area position is described as a stepping stone toward multi-hotel oversight and larger regional responsibilities.

Requirements

  • At least 5 years of experience as a DOSM or sales leader, including prior hotel sales experience.
  • Experience dealing and communicating with ownership groups and asset management.
  • Proficiency with sales automation systems such as DELPHI or alternatives, and PMS systems.
  • Experience working collaboratively with revenue management and operations teams.
  • Well-rounded knowledge of market segments and channel distribution sources, and ability to develop a strategic plan for each.
  • Excellent communication and presentation skills.
  • Strong interpersonal skills and ability to work in a team environment.
  • Ability to direct, lead, train, motivate, and drive a direct sales team and develop a cooperative, competitive team spirit and winning attitude.
  • Proficiency in Microsoft Office, including Word, Excel, and PowerPoint.
  • Ability to multitask and prioritize departmental functions to meet deadlines.

Nice To Haves

  • Bachelor’s degree in Hotel Management, Business, or Marketing.
  • Area or regional multi-hotel sales oversight experience.

Responsibilities

  • Lead and drive top-line revenue for group and volume transient sales segments at the primary hotel, while overseeing sales leaders at other assigned area hotels.
  • Assess and respond to market trends, market share, and the competitive hotel environment.
  • Develop and implement a marketing communications plan to achieve the desired hotel positioning and manage the supporting sales and marketing budget.
  • Act as the hotel’s voice of the customer and communicate key issues and concerns throughout the organization.
  • Analyze Smith Travel Research data, financial P&L, sales mix, forecasts, group pace and position, and other hotel reports.
  • Understand and communicate market trends, demand generators, supply and demand, and economic factors affecting hotel performance.
  • Conduct competitive-set reviews and SWOT analyses, and monitor new hotel supply.
  • Understand geographic source markets and develop plans to penetrate primary markets.
  • Develop and implement key-segment strategies and manage existing and target key accounts.
  • Design sales deployment schemes and market assignments.
  • Develop sales goals to achieve budget and market-share targets.
  • Manage group-pace measurement and set sales production goals.
  • Manage sales activity and travel schedules.
  • Lead owner relations, communications, and expectations on behalf of Highgate Hotels for the primary hotel and assigned area hotels.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Life insurance
  • Short-term and long-term disability insurance
  • 401(k) retirement plan with employer matching contributions
  • Paid holidays
  • Paid vacation
  • Paid sick leave in accordance with applicable law
  • Employee assistance program
  • Educational opportunities and tuition reimbursement
  • Paid jury duty, personal, medical, and military leave in accordance with applicable law
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