Area Director of Sales

Property Management•Destin, FL

5d•Hybrid

About The Position

The Area Director of Sales is a hotel-level sales leader on Peachtree Group Hospitality Management’s Strategic Growth Team, responsible for driving top-line revenue at the Hilton Garden Inn Pensacola and Home2 Suites Destin. The role works on property at both hotels, sells day to day, and leads the onsite sales team. It is primarily a selling position, with leadership responsibilities layered on top. The Area Director of Sales owns performance across Corporate Negotiated, Group, Banquet & Catering, and Extended Stay sales segments where applicable. The role is also responsible for each hotel’s Commercial Strategy Plan, monthly revenue commentary, and sales forecasts. The position reports to the Area Regional, Strategic Growth, and has a dotted-line relationship with each hotel’s General Manager. It is a hybrid role based primarily at the Hilton Garden Inn Pensacola, with limited remote flexibility based on business needs and regular on-property work at both hotels.

Requirements

At least 2 years of direct hotel sales experience with a proven track record in multi-segment selling, including Corporate Negotiated, Group, and Banquet & Catering.
Experience with at least one major brand family (Marriott, Hilton, Hyatt, or IHG) and its sales tools.
Proficiency in Delphi, Salesforce, Cvent, brand RFP tools, and Microsoft Office Suite.
Strong analytical skills, including the ability to read STR, Demand360, and Market Intelligence reports and turn data into action.
Ability to conduct site tours and outside sales calls and attend client events, including some evenings and weekends.
Valid driver's license and reliable transportation.
Ability to work primarily on property at both hotels, with regular travel between them.

Nice To Haves

Bachelor’s degree in Hospitality, Business, or a related field; equivalent experience is also accepted.
Prior multi-property or area sales experience.
Experience leading or mentoring sales team members.
Pensacola-area residence preferred.

Responsibilities

Develop and execute proactive sales strategies to secure new accounts and grow existing key accounts at both hotels, placing business at the hotel that best fits the client.
Conduct outside sales calls, site tours, account presentations, and client entertainment to secure new and repeat business.
Prospect new accounts using brand tools, third-party databases, and local market connections.
Respond promptly and accurately to inbound leads at both hotels.
Partner with the Area Regional on high-value pursuits, contract negotiations, and key account strategy.
Prepare and maintain a Commercial Strategy Plan for each hotel, covering segment performance, opportunities, risks, and 30/60/90-day actions.
Develop, submit, and present accurate monthly revenue commentaries for all sales segments at each hotel.
Forecast revenue and expenses for all sales segments monthly and annually in partnership with the Regional Revenue team.
Support annual budgeting, quarterly business reviews, and strategic planning with the Area Regional and each General Manager.
Ensure both hotels participate in brand programs, RFP seasons, and promotional initiatives.
Provide day-to-day leadership and direction to sales team members supporting both hotels.
Set team expectations, activity standards, and revenue goals; hold team members accountable through regular check-ins and performance reviews.
Partner with the Area Regional on hiring, onboarding, coaching, and performance management.
Align sales strategies with each General Manager’s operational priorities and ownership expectations, keeping GMs informed about pace, production, and key bookings.
Collaborate with the Regional Revenue team on business mix, pricing strategy, and displacement decisions.
Coordinate with hotel operations and catering/banquet teams to ensure a smooth handoff from contract to event.
Work with the Enterprise Strategic Growth team, National Sales, and Task Force teams on shared accounts and opportunities.
Monitor hotel performance against competitive sets using STR, Demand360, and ProfitSword, and adjust strategy to capture fair share.
Analyze pace, demand patterns, and production reports to identify revenue opportunities at both hotels.
Maintain knowledge of feeder markets, local demand drivers, and economic conditions for each hotel.
Maintain accurate lead entry, activity tracking, and reporting in Delphi, Salesforce, and brand sales tools.
Travel regularly between hotels and to client appointments and in-market sales activities throughout the Pensacola and Destin markets.