Area Director of Sales

Avion Hospitality Employee Services LLC • Brentwood, TN

3d

About The Position

Avion Hospitality is seeking a strategic, results-driven Area Director of Sales to lead sales and marketing efforts for two Hyatt select-service hotels: Hyatt Place Nashville/Brentwood and Hyatt Place Nashville/Opryland. The role develops corporate relationships, captures group business, and drives revenue through targeted strategies across the two distinct markets.

The Area Director of Sales plans, manages, and executes sales and marketing strategies to achieve optimal occupancy, grow existing accounts, generate new business, maximize total revenue, and meet or exceed profitability objectives. The role independently manages day-to-day sales activities across both properties, including prospecting, direct sales, client follow-up, account development, contract negotiations, and sales administration. It also develops and recommends sales forecasts, marketing initiatives, annual sales plans, and budgets aligned with approved financial objectives.

Working closely with both General Managers, Avion Hospitality leadership, Revenue Management, and Hyatt brand partners, the position identifies market opportunities, strengthens client relationships, and implements property-specific sales strategies. The role requires travel between properties and to client meetings, industry events, and business engagements. The work takes place primarily in professional hotel and office environments and may require a flexible schedule, including evenings, weekends, and holidays, based on business needs.

Requirements

• At least 6 years of progressive hotel sales experience preferred; alternatively, a four-year college degree and at least 2 years of related experience, or a two-year college degree and at least 4 years of related experience.
• Previous hotel sales experience, preferably in select-service or multi-property hospitality environments.
• Valid driver's license in the applicable state.
• Highly developed verbal and written communication skills, including the ability to negotiate, persuade, present, and influence hotel leadership, guests, and corporate clients.
• Thorough understanding of professional selling techniques, including opening, probing, supporting, and closing.
• Strong analytical skills and strategic vision, including the ability to develop sales strategies and identify revenue opportunities.
• Advanced knowledge of hotel sales, marketing, business development, and hospitality operations.
• Proficiency in Microsoft Office applications and general computer systems.
• Excellent organizational, time-management, and presentation skills, with the ability to manage multiple priorities independently.
• Ability to collaborate effectively with people from diverse backgrounds, solve complex problems, and maintain productive working relationships.
• Strong financial acumen, including the ability to interpret sales reports, budgets, forecasts, and performance data.
• Ability to remain composed, objective, and effective in high-pressure situations.
• Willingness and ability to travel between properties and attend business-related events as required.

Nice To Haves

• At least 6 years of progressive hotel sales experience is preferred.
• Experience in select-service or multi-property hospitality environments is preferred.

Responsibilities

• Develop, recommend, and execute sales strategies for both hotels in alignment with property revenue objectives and market opportunities.
• Drive occupancy, average daily rate, and revenue growth through corporate accounts, group business, transient demand, and other market opportunities.
• Identify new business opportunities, strengthen existing accounts, and expand market share.
• Develop property-specific strategies based on competitive sets, demand generators, business mix, and market conditions.
• Establish and monitor sales goals, production targets, and activity metrics.
• Partner with General Managers and Revenue Management to evaluate business trends, forecast demand, and optimize pricing and business mix.
• Develop and recommend annual sales forecasts, budgets, marketing initiatives, and business plans for both properties.
• Manage sales activities and expenditures within approved plans and budgets.
• Conduct outside sales calls, client presentations, hotel tours, and relationship-building activities.
• Develop and maintain relationships with corporate accounts, local businesses, group organizers, travel partners, and potential clients.
• Pursue corporate negotiated rates, recurring business, group room blocks, and other revenue-generating partnerships.
• Monitor key account production and trends, and implement strategies to increase business volume and retention.
• Prepare, review, and negotiate sales agreements and contracts in line with hotel capabilities and financial objectives.
• Maintain visibility in the Nashville and Brentwood business communities and hospitality networks; represent the properties at networking events and client engagements.
• Monitor emerging market trends, competitive developments, and new sources of demand.
• Independently manage day-to-day sales activities for both hotels, including prospecting, lead follow-up, account management, and sales administration.
• Develop and execute sales action plans tailored to each property's positioning, needs, and revenue goals.
• Monitor sales productivity, account performance, booking trends, and sales metrics.
• Balance sales priorities and resources between properties and identify opportunities to leverage client relationships, market insights, and resources across both hotels.
• Maintain accurate sales records, forecasts, account information, and performance reports.
• Ensure compliance with company regulations, sales standards, operational policies, and performance expectations; understand each property's operations, services, and policies to represent offerings and coordinate client commitments.
• Develop and recommend marketing and promotional initiatives; collaborate with Avion Digital, Hyatt brand field marketing, and other approved marketing partners.
• Identify ways to improve each hotel's visibility and competitive positioning; support promotions, packages, and programs to attract business and increase occupancy.
• Evaluate market conditions, competitor activity, and demand trends to recommend sales and marketing adjustments; leverage brand resources, local partnerships, and digital marketing for lead generation and revenue growth.
• Partner with both General Managers and hotel departments to align sales with operational priorities and ensure seamless delivery of guest and client commitments.
• Build working relationships with Front Office, Reservations, Food & Beverage, and other associates; encourage associates to recognize sales opportunities and generate leads.
• Collaborate with corporate leadership, Revenue Management, Avion Digital, and Hyatt brand partners; communicate relevant market insights, account opportunities, and performance updates between properties.
• Coordinate group bookings, applicable meeting-space opportunities, and other revenue-generating activities with hotel operations teams while supporting a positive guest experience.
• Monitor sales expenditures and performance against approved budgets and financial objectives; analyze revenue trends, account production, market conditions, and sales results.
• Provide timely sales reports, forecasts, and business updates; attend required daily, weekly, and monthly meetings and provide sales updates and recommendations.
• Maintain organized records of sales activity, client communications, agreements, and account performance; support revenue and profitability expectations through disciplined execution and financial oversight.
• Represent Avion Hospitality and both properties professionally, maintain confidentiality, comply with company policies and Hyatt brand standards, and drive safely on company business.
• Support General Managers with sales-related operational initiatives, travel as required, and perform other duties as assigned.

Benefits

• Performance-based incentive program tied to individual and hotel performance, subject to plan eligibility.
• Medical, dental, and vision insurance options for eligible associates and dependents.
• 401(k) retirement plan with company matching contributions.
• Vacation and sick time, along with applicable holidays.
• Access to eligible Hyatt associate travel programs and Avion Hospitality travel privileges, subject to program guidelines.
• Professional development, leadership training, and advancement opportunities.
• Collaborative and supportive people-first culture.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed