Area Director of Sales

Crestline Hotels & Resorts • Virginia Beach, VA

7d

About The Position

Crestline Hotels & Resorts is seeking an Area Director of Sales to manage a team and drive market share across its properties. The role focuses on identifying revenue-growth opportunities in the market, leading and mentoring the sales team, and coordinating with hotel, regional, and corporate partners. The successful candidate will help grow total hotel revenue and year-over-year RevPAR Index, contract group business, secure corporate negotiated-rate accounts, and execute each hotel’s business plan. The position also involves understanding competitive hotel sets, supporting sales-staff effectiveness, and building relationships with hotel ownership and relevant field and corporate staff.

Requirements

• High school diploma or GED, with 3–5 years of equivalent work experience.
• Strong understanding of hotel sales and competitive sets, with a proven record of success.
• Exceptional verbal and written communication skills, including the ability to influence others.
• Moderate computer skills, including effective email communication and the ability to manipulate and analyze information in spreadsheets and databases.
• Passion for hotel sales and a competitive, hunter mentality.

Nice To Haves

• Bachelor’s degree.
• Experience with select-service, focused-service, or extended-stay hotels.
• Marriott brand experience.
• Delphi experience.
• Premium-branded hotel experience, especially with select-service or extended-stay brands.

Responsibilities

• Manage and mentor the sales team, building a culture of success and effective sales practices.
• Assess market conditions and lead efforts to grow revenue from new and existing customers while responding to nearby competition.
• Coordinate with the General Manager, Revenue Management, Regional Sales staff, and hotel operational leaders to align plans and maintain open communication.
• Execute the sales process to contract group business and secure corporate negotiated-rate accounts.
• Champion and execute the hotel’s overall business plan.
• Understand the hotel’s competitive set and make recommendations to Field Sales staff and the General Manager.
• Ensure newly hired and current sales staff understand their mission and have the tools to execute the business plan.
• Build relationships with hotel ownership and relevant field and corporate staff.
• Focus on growing total hotel revenue and improving year-over-year RevPAR Index.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: High school or GED