Area Director of Sales Downtown
About The Position
Shamin Hotels is seeking an Area Director of Sales to lead sales strategy across multiple downtown hotels in Richmond, Virginia. The role focuses on generating business across guest rooms, meetings, catering, and food and beverage while building relationships with corporate accounts, event planners, travel partners, and local organizations. The Area Director will work closely with General Managers, operations leaders, revenue management, and marketing to position the hotels, grow revenue, and achieve business goals. The position also leads and develops sales managers, coordinators, and support staff; manages sales budgets and forecasts; and represents Shamin Hotels at industry and community events. Candidates should bring hotel, catering, or food and beverage sales experience, strong negotiation and presentation skills, leadership ability, and knowledge of hotel operations and revenue management. The role requires flexibility to work evenings, weekends, and holidays when business needs call for it.
Requirements
- Proven experience in hotel, catering, or food and beverage sales, with a track record of driving revenue.
- Strong negotiation and presentation skills and confidence closing business.
- Leadership experience and a genuine interest in developing people.
- Solid knowledge of hotel operations, catering, food and beverage trends, and revenue management.
- Comfort using CRM and sales software.
- Strong organizational skills and ability to manage multiple hotels and priorities.
- Flexibility to work evenings, weekends, and holidays when business calls for it.
Nice To Haves
- Bachelor’s degree in Hospitality Management, Business Administration, or a related field.
Responsibilities
- Build and lead sales plans for rooms, meetings, catering, and food and beverage across multiple hotels.
- Monitor market trends, competitors, and guest needs, and translate insights into team goals.
- Build relationships with corporate accounts, event planners, travel partners, and local organizations.
- Lead site tours and presentations, and negotiate group, event, and catering contracts.
- Drive occupancy and average daily rate in partnership with revenue management.
- Identify additional revenue opportunities, including upgraded catering packages, expanded room blocks, and dining business.
- Hire, coach, and support sales managers, coordinators, and support staff; provide feedback and foster collaboration and career growth.
- Partner with the marketing team on campaigns, materials, and online content.
- Represent Shamin Hotels at industry events, trade shows, and downtown community gatherings.
- Build and manage sales budgets and forecasts, track expenses and incentives, and align spending with results.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Accident insurance
- Short- and long-term disability insurance
- Pet insurance
- Gym membership discounts
- Paid time off
- Paid holidays
- 401(k) with company match
- Discounts on tickets, rental cars, attractions, footwear, and stays at branded hotels
- Referral cash rewards
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
