Area Director of Sales Downtown

SHAMIN HOTELS MASTER•Richmond, VA
•$90,000 - $95,000

About The Position

Shamin Hotels is seeking an Area Director of Sales to lead sales across its downtown hotel portfolio. The role sets sales direction for multiple hotels and partners with General Managers and operations leaders to grow business across rooms, meetings, catering, and food and beverage. The Director monitors market trends, competition, and guest preferences and translates those insights into sales plans and team goals. The role develops lasting relationships with corporate accounts, event planners, travel partners, and local organizations; leads site tours and presentations; and negotiates group, event, and catering contracts. It drives occupancy and average daily rate in partnership with revenue management, identifies opportunities to expand revenue, and leads the hiring, coaching, and development of sales managers, coordinators, and support staff. The Director collaborates with marketing on campaigns, materials, and online content, represents Shamin Hotels at industry and community events, and manages sales budgets, forecasts, expenses, and incentives. Flexibility to work evenings, weekends, and holidays is needed when business requires it.

Requirements

  • Proven experience in hotel, catering, or food and beverage sales, with a track record of driving revenue.
  • Strong negotiation and presentation skills, with the confidence to close business.
  • Leadership experience and a genuine interest in developing people.
  • Solid knowledge of hotel operations, catering, food and beverage trends, and revenue management.
  • Comfort using CRM and sales software.
  • Strong organizational skills and the ability to manage priorities across multiple hotels.
  • Flexibility to work evenings, weekends, and holidays when business requires it.

Nice To Haves

  • A bachelor’s degree in Hospitality Management, Business Administration, or a related field is a plus.

Responsibilities

  • Set sales plans and goals for rooms, meetings, catering, and food and beverage across multiple hotels.
  • Monitor market trends, competitors, and guest preferences and use those insights to guide sales strategy.
  • Build relationships with corporate accounts, event planners, travel partners, and local organizations.
  • Lead hotel site tours and sales presentations, and negotiate group, event, and catering contracts.
  • Drive occupancy and average daily rate through pricing and partnership with revenue management.
  • Identify additional revenue opportunities, including expanded catering packages, room blocks, and dining business.
  • Hire, coach, and support sales managers, coordinators, and support staff; provide feedback and foster team collaboration and development.
  • Work with the marketing team on campaigns, materials, and online content.
  • Represent Shamin Hotels at industry events, trade shows, and downtown community gatherings.
  • Build and manage sales budgets and forecasts, track expenses and incentives, and direct spending toward results.

Benefits

  • Health insurance
  • Dental insurance
  • Vision insurance
  • Accident insurance
  • Short- and long-term disability insurance
  • Pet insurance
  • Gym membership discounts
  • Paid time off
  • Paid holidays
  • 401(k) with company match
  • Discounts on tickets, rental cars, attractions, footwear, and stays at branded hotels
  • Career growth opportunities and promotion from within
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