Area Director of Sales

Peachtree Group•Pensacola, FL

11d•$90,000 - $100,000•Hybrid

About The Position

The Area Director of Sales is a hotel-level sales leader on Peachtree Group Hospitality Management’s Strategic Growth Team, responsible for driving top-line revenue at the Hilton Garden Inn Pensacola and Home2 Suites Destin. This is a selling role first, with leadership responsibilities layered on top. The Area Director works on property at both hotels, leads the onsite sales team, and owns performance across Corporate Negotiated, Group, Banquet & Catering, and Extended Stay where applicable. The role also owns each hotel’s Commercial Strategy Plan, monthly revenue commentary, and sales forecasts. The position reports to the Area Regional, Strategic Growth, and has a dotted-line relationship with each hotel’s General Manager. It is a hybrid role based primarily at the Hilton Garden Inn Pensacola, with limited remote flexibility based on business needs and regular presence at both hotels. Travel to client appointments and sales activity in the Pensacola and Destin markets is part of the role. Travel between hotels is regular and reimbursed under the company mileage policy. The Area Director develops business, prepares forecasts and revenue analyses, leads and coaches sales team members, and partners with hotel leadership, revenue teams, operations, catering and banquet teams, and enterprise sales groups. The position is classified as exempt and is not subject to overtime under applicable Federal and State regulations. The job description may change, and its listed duties and qualifications are not exhaustive.

Requirements

At least 2 years of direct hotel sales experience with a proven track record in multi-segment selling, including Corporate Negotiated, Group, and Banquet & Catering.
Experience with at least one major brand family (Marriott, Hilton, Hyatt, or IHG) and its sales tools.
Proficiency in Delphi, Salesforce, Cvent, brand RFP tools, and Microsoft Office Suite.
Strong analytical skills, including comfort reading STR, Demand360, and Market Intelligence reports and turning data into action.
Ability to conduct site tours and outside sales calls and attend client events, including some evenings and weekends.
Valid driver’s license and reliable transportation required.
Bachelor’s degree in Hospitality, Business, or a related field preferred, or equivalent experience.

Nice To Haves

Prior multi-property or area sales experience strongly preferred.
Experience leading or mentoring sales team members preferred.
Bachelor’s degree in Hospitality, Business, or a related field preferred, or equivalent experience.
Pensacola-area residence preferred.

Responsibilities

Develop and execute proactive sales strategies to win new accounts and grow existing key accounts at both hotels, placing business at the hotel best suited to the client.
Conduct outside sales calls, site tours, account presentations, and client entertainment to secure new and repeat business.
Prospect for new accounts using brand tools, third-party databases such as ZoomInfo and Cvent, and local market connections.
Respond promptly and accurately to inbound leads at both hotels.
Partner with the Area Regional on high-value pursuits, contract negotiations, and key account strategy.
Prepare and maintain each hotel’s Commercial Strategy Plan, including segment performance, opportunities, risks, and 30/60/90-day actions.
Develop, submit, and present accurate monthly revenue commentaries for all sales segments at each hotel.
Forecast monthly and annual revenues and expenses for all sales segments with the Regional Revenue team.
Support annual budgeting, quarterly business reviews, and strategic planning with the Area Regional and each General Manager.
Ensure both hotels participate in brand programs, RFP seasons, and promotional initiatives.
Provide day-to-day leadership and direction to sales team members supporting both hotels.
Set expectations, activity standards, and revenue goals for team members and maintain accountability through regular check-ins and performance reviews.
Partner with the Area Regional on hiring, onboarding, coaching, and performance management for the Area team.
Align sales strategy with each General Manager’s operational priorities and ownership expectations, and keep GMs informed about pace, production, and key bookings.
Collaborate with the Regional Revenue team on business mix, pricing strategy, and displacement decisions.
Coordinate with hotel operations and catering/banquet teams to ensure a smooth handoff from contract to event.
Work with the Enterprise Strategic Growth team, National Sales, and Task Force teams on shared accounts and opportunities.
Monitor each hotel’s performance versus its competitive set using STR, Demand360, and ProfitSword, and adjust strategy to capture fair share.
Analyze pace, demand patterns, and production reports to identify revenue opportunities at both hotels.
Maintain understanding of feeder markets, local demand drivers, and economic conditions for each hotel.
Maintain accurate lead entry, activity tracking, and reporting in Delphi, Salesforce, and brand sales tools.
Maintain regular on-property presence at both hotels and travel to client appointments and in-market sales activity throughout the Pensacola and Destin markets.